Souvenir Idea For
Willis Tower (Sears Tower)
Willis Tower, formerly known as Sears Tower, stands as an iconic symbol of Chicago's architectural excellence and innovation. Rising 1,450 feet above the city, this 110-story skyscraper was the world's tallest building from 1973 to 1998. The tower's famous Skydeck on the 103rd floor offers breathtaking 360-degree views spanning up to four states and features The Ledge—glass balconies extending 4.3 feet outside the building. Visitors experience the building's rich history, engineering marvels, and Chicago's urban development story. With its distinctive bundled-tube design by architect Bruce Graham and engineer Fazlur Rahman Khan, Willis Tower remains a testament to American ingenuity and continues to attract millions of visitors annually who seek to touch the sky above the Windy City.
Your Digital Journey at Willis Tower with Smart Souvenir Coins
Six Featured AR Experiences with Interactive Coins
The Skydeck Experience
Scan the Skydeck entrance to unlock an immersive AR guide showcasing the construction process, featuring 3D time-lapse models of the tower's rise from ground to sky. Experience virtual views from different eras and see how Chicago's skyline evolved around this architectural marvel.
The Ledge Glass Boxes
Point your NFC souvenir coin at The Ledge to activate an AR experience showing the engineering behind these suspended glass balconies. Learn about the materials, safety features, and watch animated demonstrations of stress tests that ensure visitor safety 1,353 feet above the ground.
Bundled Tube Innovation
Discover the revolutionary bundled-tube structural system through your custom AR souvenir coins. This interactive exhibit reveals 3D cross-sections of the building's nine tubes, explaining how this design innovation made the tower both stronger and more economical than traditional construction methods.
Chicago Skyline Evolution
Use your smart souvenir coins to scan panoramic view markers and travel through time with AR overlays showing Chicago's transformation from the Great Fire of 1871 to today's modern metropolis. Compare historic photographs with current views and identify landmarks across the cityscape.
Elevator Speed Challenge
Experience the thrill of Willis Tower's high-speed elevators through an AR guide service that shows real-time data during your ascent. Your interactive coins unlock animations demonstrating how these elevators travel at 1,600 feet per minute while maintaining passenger comfort and safety.
Tower Stories & Records
Scan designated exhibits with your AR souvenir coins to unlock fascinating stories of daredevil stunts, Hollywood appearances, and world records associated with Willis Tower. Meet virtual guides who share behind-the-scenes tales and milestone moments in the building's remarkable 50-year history.
Where to Get Your Smart Souvenir Coins
- Skydeck Entrance: Purchase your custom coins with embedded NFC technology at the main Skydeck ticket counter on the lower level before your elevator ride.
- Sky-High Gift Shop: Find exclusive Willis Tower AR souvenir coins at the 103rd-floor gift shop, available in special commemorative designs and collector's editions.
- Combo Packages: Save with bundle deals combining admission tickets with interactive coins featuring premium AR guide service and collectible presentation cases.
- Online Pre-Order: Reserve your NFC souvenir coins online before your visit and collect them at express pickup locations to skip lines and start your digital experience immediately.
How to Use Your Interactive Coins
Step 1: Tap or Scan
Simply tap the NFC smart sticker on your custom coins to your smartphone, or scan the QR code. The WebAR application launches instantly in your browser—no app download required for this user digital experience.
Step 2: Activate Your Guide
Scratch off the activation code on your included card and enter it to unlock your personalized AR guide service. This one-time setup connects your smart souvenir coins to your unique digital collection.
Step 3: Explore & Collect
Point your phone's camera at featured exhibits, markers, and viewing areas throughout Willis Tower. Your NFC souvenir coins enable AR overlays with 3D models, animations, and virtual guides that bring each location to life.
Step 4: Revisit Anytime
Your AR souvenir coins serve as a permanent gateway to your collected content. Tap your interactive coins anytime, anywhere to relive your Willis Tower memories and share your user digital experience with friends and family.
Benefits of Smart Souvenir Coins for Willis Tower
Premium Revenue Stream
Generate high-margin revenue with custom coins that visitors perceive as valuable keepsakes. These interactive coins command premium pricing as sophisticated tech-enhanced collectibles while offering lower production costs than traditional merchandise.
Extended Visitor Engagement
Keep guests exploring longer with the AR guide service that encourages them to visit all featured locations. Smart souvenir coins increase dwell time, enhance satisfaction scores, and create memorable user digital experiences that drive positive reviews and repeat visits.
Social Media Amplification
Custom souvenirs with embedded social sharing features in the WebAR application turn every visitor into a brand ambassador. The interactive coins enable guests to share AR content directly to Instagram, Facebook, and TikTok, expanding Willis Tower's digital reach organically.
Enhanced Educational Value
AR souvenir coins transform Willis Tower into an interactive classroom. School groups and educational visitors gain deeper understanding through immersive AR guide service content, making architecture and engineering concepts accessible and engaging for all ages.
Valuable Visitor Insights
NFC souvenir coins provide analytics on which exhibits generate most engagement, visitor flow patterns, and content preferences. This data from interactive coins helps optimize exhibits, marketing strategies, and future investments in the user digital experience.
Competitive Differentiation
Position Willis Tower as a technology-forward attraction with custom coins that blend physical and digital experiences. These smart souvenir coins distinguish your venue from competitors, appealing to tech-savvy millennials and Gen Z visitors seeking innovative attractions.
Ready to Transform Your Venue with Smart Souvenir Technology?
Discover how custom coins with NFC technology and AR guide service can elevate visitor engagement and create new revenue opportunities for your attraction. Join leading venues worldwide in offering interactive coins that deliver unforgettable user digital experiences.
Launch Your Smart Souvenir Program