Souvenir Idea For
The Round Tower (Rundetårn)
The Round Tower (Rundetårn) stands as Copenhagen's most iconic 17th-century landmark, offering breathtaking panoramic views of the Danish capital. Built in 1642 by King Christian IV, this unique astronomical observatory features a distinctive 268.5-meter spiral ramp that winds seven and a half times around the tower's hollow core. Beyond its architectural marvel, the Round Tower houses fascinating exhibitions, the oldest functioning observatory in Europe, and a stunning library hall. Visitors can explore centuries of astronomical discoveries, royal history, and cultural heritage while ascending to the observation deck 34.8 meters above street level. Now, with arTag™ Smart Souvenir Coins featuring NFC technology and AR guide service, guests can unlock an interactive digital experience that brings this historic monument's stories to life through custom coins and immersive AR souvenir coins.
Your Interactive Digital Journey Through Rundetårn
6 Featured AR Experiences with Your Interactive Coins
The Spiral Ramp
Unlock a 3D AR visualization showing how horse-drawn carriages once climbed this unique 268.5-meter helical corridor. Watch historical figures and royal processions materialize as they ascended to the observatory, experiencing the engineering marvel through augmented reality.
The Observatory Deck
Scan the observation platform to reveal an AR overlay of Copenhagen's skyline across different centuries. Your smart souvenir coins activate a time-travel experience showing how the cityscape evolved from 1642 to present day, with interactive hotspots identifying major landmarks.
Astronomical Instruments
Point your phone at the historic telescopes and instruments to see 3D models of celestial observations made by Ole Rømer and other famous astronomers. Your NFC souvenir coins unlock educational content about groundbreaking discoveries made at Europe's oldest functioning observatory.
King Christian IV's Vision
Meet a virtual guide embodying King Christian IV himself, who appears through AR to narrate his vision for the Round Tower. These custom souvenirs bring royal history alive as the king explains the tower's role in the Renaissance's scientific revolution and Copenhagen's cultural development.
The Library Hall
Your interactive coins unlock AR-enhanced views of the magnificent Library Hall, revealing virtual bookshelves filled with rare manuscripts. Tap specific volumes to explore digitized excerpts from historical texts and see how this space served scholars for centuries.
The Trinity Church Complex
Scan designated points to reveal the architectural connection between the Round Tower and Trinity Church. Your AR souvenir coins display 3D cross-sections showing the integrated design of this unique trinity: church, library, and observatory combined in one visionary complex.
Where to Get Your Smart Souvenir Coins
- Main Entrance Gift Shop: Purchase your arTag™ Smart Souvenir Coin set at the Round Tower's entrance level before beginning your ascent. Each custom coin features the iconic tower design embossed in high-quality metal.
- Observatory Level Kiosk: Additional NFC souvenir coins available at the top observation deck, perfect for those who discover the AR guide service during their visit.
- Combo Ticket Option: Select admission packages include a complimentary smart coin with your entry ticket, offering immediate access to the complete interactive AR guide experience.
- Online Pre-Order: Reserve your interactive coins through the Round Tower website and collect them upon arrival, ensuring your user digital experience begins the moment you enter.
How to Use Your Interactive Souvenir Coins
Step 1: Tap or Scan
Simply tap the NFC smart sticker on your custom souvenir coin with your smartphone, or scan the QR code. The WebAR application launches instantly in your browser—no app download required. Works with all modern iOS and Android devices.
Step 2: Activate Your Experience
On first use, scratch off the activation code on your included card and enter it in the WebAR interface. This one-time activation unlocks all six featured AR experiences and permanently links your smart coin to your personal digital collection.
Step 3: Explore & Unlock Content
As you explore the Round Tower, point your phone's camera at the six designated exhibits. Watch as AR content springs to life—3D models, virtual guides, and historical recreations overlay your real-world view, creating an immersive educational journey.
Step 4: Relive Anytime, Anywhere
Your NFC souvenir coin becomes a permanent gateway to your collected AR experiences. Tap it anytime after your visit to revisit the content, share stories with friends, or dive deeper into the history. Your custom coins connect you to Copenhagen forever.
Benefits for The Round Tower with Smart Souvenir Coins
Premium Revenue Stream
Generate significant additional income through high-margin custom coins and interactive souvenirs. These AR souvenir coins command premium pricing (3-5x traditional souvenirs) while offering exceptional perceived value through technology-enhanced user digital experience that justifies the investment.
Extended Visitor Engagement
Transform one-time visitors into long-term ambassadors. NFC souvenir coins enable ongoing connection as guests revisit AR content from home, share experiences on social media, and recommend the Round Tower to friends—creating continuous marketing reach far beyond the physical visit.
Social Media Amplification
The WebAR guide service seamlessly integrates links to the Round Tower's Instagram, Facebook, and TikTok accounts. Visitors naturally share their AR experiences, tagging the venue and creating authentic user-generated content that drives organic growth and follower acquisition.
Enhanced Educational Value
Smart souvenir coins elevate the cultural and educational mission of the Round Tower. Interactive AR content makes history accessible and engaging for younger generations while providing depth that satisfies serious history enthusiasts—positioning the venue as an innovation leader in museum technology.
Valuable Visitor Insights
Activation codes and NFC interactions provide anonymous analytics about visitor behavior, popular exhibits, and engagement patterns. This data informs future exhibitions, content development, and marketing strategies—helping optimize the visitor experience and operational decisions.
Competitive Differentiation
Position the Round Tower as Copenhagen's most technologically advanced cultural attraction. Custom souvenirs with AR guide capabilities distinguish your venue from competitors, attract tech-savvy tourists, generate press coverage, and establish the tower as an innovative leader in heritage tourism.
Ready to Transform Your Venue with Smart Souvenir Technology?
Join leading museums and attractions worldwide in offering custom coins with NFC technology and AR guide service. Create unforgettable user digital experiences that drive revenue, engagement, and visitor loyalty. Discover how arTag™ interactive souvenir coins can elevate your venue's offerings.
Get Started with Custom AR Souvenir Coins