Souvenir Idea For
St. Lawrence Market
St. Lawrence Market, established in 1803, stands as Toronto's culinary crown jewel and one of the world's greatest food markets. Located in the historic Old Town, this iconic destination spans over 55,000 square feet across three heritage buildings, housing more than 120 specialty vendors offering everything from artisanal cheeses and fresh produce to international delicacies and handcrafted goods. Named "World's Best Food Market" by National Geographic, St. Lawrence Market combines 200+ years of history with vibrant modern culture, attracting over 7 million visitors annually. Now enhanced with arTag smart souvenir coins featuring NFC technology and WebAR experiences, visitors can unlock interactive AR guides, explore historical exhibits, and enjoy an immersive digital journey through Toronto's most beloved marketplace.

Your Digital Journey Through St. Lawrence Market
Six Featured Interactive AR Experiences
Historic Market Hall
Discover the architectural heritage of the 1845 South Market building through an AR time-travel experience, showing how the market evolved from Toronto's original City Hall into today's bustling food destination.
Heritage Clock Tower
Scan the iconic clock tower to unlock an interactive 3D model showing its construction and hear stories of how it has guided Toronto residents for over 175 years as the market's most recognizable landmark.
Artisan Craft Corner
Meet virtual artisans through AR who demonstrate traditional crafts like pottery, jewelry making, and woodworking, showcasing the skilled craftspeople who have made the market their home for generations.
Peameal Bacon Origins
Learn about Toronto's signature peameal bacon sandwich through an immersive AR experience showing its creation process, from Canadian back bacon to the famous cornmeal coating that made it a local legend.
Market Characters
Meet historical market personalities through AR avatars, including famous vendors, politicians, and customers who shaped the market's culture, sharing their stories and memorable moments from different eras.
Global Food Journey
Explore Toronto's multicultural food scene through AR experiences at international vendor stalls, learning about global culinary traditions and how immigrant communities enriched the market's diverse offerings.
How to Get Your Smart Souvenir Coin
- Main Information Desk: Located at the Front Street entrance, purchase your custom arTag coin with St. Lawrence Market design for $15-25 CAD
- Select Vendor Stalls: Available at participating specialty souvenir vendors throughout the South Market building
- Package Includes: Embossed commemorative coin, protective magnetic case, and scratch-off activation card for WebAR guide service
- Online Pre-Order: Reserve your interactive coin online and collect at the market to skip queues during busy weekends
How to Use Your NFC Smart Coin
Step 1: Tap & Activate
Simply tap the back of your arTag coin with your smartphone to instantly launch the WebAR application in your browser - no app download required
Step 2: Enter Activation Code
Scratch off the activation code from your backing card and enter it to unlock your personalized St. Lawrence Market AR guide experience
Step 3: Scan & Explore
Use your phone camera to scan featured exhibits, vendor signs, or architectural elements to unlock exclusive AR content, 3D models, and historical narratives
Step 4: Enjoy Forever
Once unlocked, access all AR experiences anytime without rescanning. Your digital memories stay with you long after your market visit
Benefits for St. Lawrence Market
Enhanced Revenue Streams
Generate additional income through premium custom souvenir coin sales while providing visitors with memorable, high-value interactive experiences that justify higher price points than traditional souvenirs.
Extended Visitor Engagement
Smart souvenir coins encourage longer market visits as guests actively explore featured areas to unlock AR content, increasing dwell time and potential spending at vendor stalls and restaurants.
Social Media Amplification
Integrated social media links in the WebAR experience help build St. Lawrence Market's online following, encouraging user-generated content sharing and expanding digital marketing reach organically.
Educational Value Addition
Transform the market visit into an immersive learning experience about Toronto's history, culinary culture, and architectural heritage, appealing to educational groups and history enthusiasts.
Visitor Analytics & Insights
Collect valuable data on visitor preferences, popular exhibits, and engagement patterns through NFC interactions, enabling data-driven decisions for future market improvements and marketing strategies.
Brand Differentiation
Position St. Lawrence Market as a tech-forward, innovative destination that combines traditional charm with cutting-edge AR technology, attracting tech-savvy tourists and enhancing its reputation as a world-class attraction.
Ready to Transform Your Attraction with Smart Souvenir Coins?
Discover how arTag's NFC souvenir coins and WebAR technology can create unforgettable interactive experiences for your visitors while boosting engagement and revenue.
Get Your Custom Smart Coins Today