Souvenir Idea For
SMK National Gallery of Denmark
The SMK – National Gallery of Denmark in Copenhagen stands as Scandinavia's premier art museum, housing over 700 years of European and Danish art masterpieces. Located in the heart of Copenhagen, SMK features an extraordinary collection spanning from medieval religious works to contemporary installations, including renowned pieces by Rembrandt, Matisse, and Hammershøi. The museum's elegant architecture combines historic grandeur with modern exhibition spaces, creating an inspiring environment for art lovers. With interactive custom souvenir coins and AR guide services, visitors can now take home a smart souvenir coin that serves as both a beautiful collectible and an interactive AR souvenir coin gateway to relive their favorite artworks through cutting-edge NFC souvenir coins technology and immersive user digital experience.

Your Interactive Digital Journey Through SMK's Masterpieces
6 Featured Exhibits Unlockable with Your Custom Coins
The Golden Age Collection
Discover Denmark's Golden Age through masterpieces by Christoffer Wilhelm Eckersberg and Christen Købke. Your interactive coins unlock AR reconstructions showing how these artists captured 19th-century Danish light and landscapes, with behind-the-scenes stories of their creative process.
Rembrandt's Masterworks
Experience Rembrandt's dramatic use of light and shadow through augmented reality. The smart souvenir coins reveal 3D models showing brush techniques, x-ray analysis of hidden layers, and comparative views with other Rembrandt works worldwide for an enhanced user digital experience.
Matisse's French Modernism
Unlock the vibrant world of Henri Matisse with your NFC souvenir coins. AR guide service reveals color theory demonstrations, animated sequences showing his cut-out technique evolution, and virtual curator commentary on SMK's exceptional Matisse collection.
Royal Portrait Gallery
Journey through Danish royal history with custom souvenirs that activate immersive portraits of monarchs from Christian IV to the present. Interactive AR souvenir coins bring these regal figures to life with historical context, costume details, and dynastic connections.
Vilhelm Hammershøi's Interiors
Step into the contemplative silence of Hammershøi's iconic interior scenes. Your interactive coins provide AR reconstructions of the actual Copenhagen apartments depicted, architectural floor plans, and atmospheric soundscapes that recreate the paintings' mood.
Contemporary Danish Art
Explore cutting-edge works by modern Danish artists. The AR souvenir coins unlock artist interviews, studio visit videos, creative process documentation, and interactive elements that let you manipulate digital versions of installations for a unique user digital experience.
Where to Get Your Smart Souvenir Coins
- Main Museum Shop: Located in the museum's ground floor lobby, offering the complete arTag™ Smart Souvenir Suite with custom coins featuring SMK's iconic artworks embossed in premium metal.
- Exhibition Exit Boutiques: Convenient kiosks near major gallery exits where you can purchase themed interactive coins specific to the collection you just explored with integrated AR guide service.
- Combination Packages: Purchase special ticket + custom souvenirs bundles at the admissions desk for added value and immediate access to the enhanced NFC souvenir coins experience.
- Online Pre-Order: Reserve your smart souvenir coin package through SMK's website before your visit and collect it at the dedicated pickup counter to skip queues and guarantee availability.
How to Use Your Interactive Coins
Step 1: Tap or Scan
Simply tap your smartphone against the NFC sticker on your custom coins, or scan the QR code. The WebAR application launches instantly in your browser—no app download required for your AR guide service.
Step 2: Activate Your Smart Souvenir
On first use, scratch off the activation code on your included card and enter it to personalize your NFC souvenir coins. This links the physical collectible to your unique digital collection.
Step 3: Explore and Unlock Content
Walk through SMK's galleries and use your phone's camera through the AR souvenir coins interface to scan designated artworks and exhibits. Watch as immersive 3D models, videos, and interactive content materialize before your eyes.
Step 4: Relive Memories Anytime
Your interactive coins become a permanent gateway. Tap them anytime, anywhere to revisit your unlocked AR content, share favorites on social media, and continue your user digital experience with SMK's art long after your visit.
Benefits of Smart Souvenir Coins for SMK National Gallery
Premium Revenue Stream
Custom coins and custom souvenirs command higher price points than traditional gift shop items. The arTag™ Smart Souvenir Suite offers exceptional perceived value, creating a high-margin revenue source that appeals to both art enthusiasts and tech-savvy visitors.
Extended Visitor Engagement
Unlike traditional souvenirs that gather dust, these interactive coins keep visitors connected to SMK long after they leave. Every time they tap their NFC souvenir coins, they're reminded of their experience and encouraged to plan return visits or recommend the museum to friends.
Social Media Amplification
The WebAR application integrated into AR souvenir coins includes seamless links to SMK's Instagram, Facebook, and other social platforms. Visitors naturally share their AR experiences, creating organic marketing content and building the museum's online community and follower base.
Enhanced Educational Value
Smart souvenir coins transform passive viewing into active learning. The AR guide service provides deeper context, expert insights, and multimedia content that enriches understanding of artworks—perfect for school groups, families, and lifelong learners seeking meaningful user digital experience.
Valuable Visitor Insights
Interactive coins with activation codes provide anonymized data on which exhibits generate most interest, visitor journey patterns, and content engagement metrics. These insights inform future exhibition planning, custom souvenirs development, and marketing strategies for SMK's continued success.
Premium Brand Positioning
Offering cutting-edge NFC souvenir coins and AR technology positions SMK as an innovative, forward-thinking institution. This modern approach attracts younger demographics and tech enthusiasts while the quality custom coins appeal to traditional collectors, broadening the museum's audience reach.
Ready to Transform Your Venue with Smart Souvenir Coins?
Join SMK National Gallery and other leading cultural institutions in offering visitors an unforgettable user digital experience. Our custom coins, interactive coins, and AR guide service create lasting connections between your venue and your audience. Contact us today to learn how arTag™ can elevate your visitor experience and revenue.
Get Started with Custom Souvenirs