Souvenir Idea For
PS1 MoMA
PS1 MoMA, located in Long Island City, Queens, is one of New York's most innovative contemporary art institutions. Founded in 1971 and affiliated with the Museum of Modern Art since 2000, PS1 occupies a former public school building transformed into a cutting-edge exhibition space. Known for its experimental approach, PS1 showcases emerging artists and avant-garde installations across its raw, industrial galleries. The venue hosts the famous Warm Up summer music series and features groundbreaking exhibitions that challenge conventional art boundaries. With its commitment to contemporary practice and community engagement, PS1 MoMA offers visitors an immersive experience into today's most provocative artistic expressions. The arTag™ Smart Souvenir Coins enhance this experience by bridging physical collectibles with interactive AR guide service, creating lasting digital connections to PS1's transformative art.
Your Digital Journey with Interactive Coins at PS1 MoMA
Six Featured Exhibits Unlockable with Your Custom Souvenir Coins
James Turrell's "Meeting"
Experience the iconic skyspace installation through AR-enhanced viewing. Your smart souvenir coins unlock 3D visualizations showing how Turrell manipulates light and perception, with time-lapse views of the sky aperture across different seasons. The interactive AR guide provides artist commentary and installation history.
Main Gallery Installation
Scan the main gallery space with your NFC souvenir coins to access behind-the-scenes AR content about the current exhibition. View curator interviews, artist statements, and interactive 3D models of artworks. The WebAR application reveals hidden layers of meaning and context not visible to the naked eye.
Basement Exhibition Space
Explore PS1's atmospheric basement galleries enhanced with AR overlays through your custom coins. Your smart souvenir unlocks virtual guides that provide historical context about the building's transformation from school to art space, alongside augmented reality reconstructions of landmark exhibitions from PS1's history.
Outdoor Courtyard
Transform your courtyard experience with AR souvenir coins that reveal previous Warm Up installations and architectural interventions. The interactive coins provide access to 360-degree virtual tours of past summer projects, artist interviews, and the ability to visualize different artistic transformations of the iconic outdoor space.
Third Floor Galleries
Use your NFC souvenir coins to unlock multimedia AR content in the third-floor exhibition spaces. The smart souvenir provides access to video documentation of performance art, interactive timelines of featured artists' careers, and augmented reality elements that extend artworks beyond their physical boundaries.
Historic School Architecture
Discover PS1's architectural evolution through your custom souvenir coins. Scan original building features to activate AR overlays showing the space's transformation from 1890s Romanesque Revival school to contemporary art venue. Your interactive coins unlock archival photographs, architectural drawings, and restoration stories.
Where to Get Your Smart Souvenir Coins
- Admission Desk: Purchase your arTag™ custom coins at the main entrance alongside your admission ticket. Staff can explain the AR guide service features and help you get started immediately.
- PS1 Bookstore: Find exclusive edition interactive coins in the museum bookstore, including special artist-designed NFC souvenir coins that commemorate current exhibitions and permanent installations.
- Membership Packages: PS1 members receive complimentary custom souvenir coins with enhanced AR content access. Premium memberships include limited-edition smart souvenir designs with exclusive digital experiences.
- Online Pre-Order: Reserve your AR souvenir coins online before your visit. Pre-ordered interactive coins come with bonus digital content and can be picked up at any visitor services desk upon arrival.
How to Use Your Interactive AR Guide Service
Step 1: Activate Your Smart Souvenir
Tap your NFC souvenir coins to your smartphone or scan the QR code to launch the WebAR application. Scratch off the activation code on the included card and enter it to unlock your personalized AR guide service.
Step 2: Access Your Digital Guide
Your custom coins instantly open the browser-based AR platform—no app download required. The interactive coins grant access to PS1's complete digital guide with exhibition maps, artist information, and multimedia content.
Step 3: Scan and Unlock AR Content
Point your phone at designated artworks and gallery markers throughout PS1. Your AR souvenir coins unlock immersive 3D models, virtual curator tours, artist interviews, and interactive elements that enhance each exhibition.
Step 4: Keep the Experience Forever
Your smart souvenir coins provide permanent access to your collected content. Revisit exhibitions from home, share experiences on social media, and receive updates about new shows—your NFC souvenir coins become a lasting digital connection to PS1 MoMA.
Benefits of Custom Souvenir Coins for PS1 MoMA
Premium Revenue Stream
Generate high-margin income through custom coins sales at admission, bookstore, and online channels. These interactive coins command premium pricing as collectible art souvenirs while offering repeatable purchase opportunities for exhibition-specific editions and artist collaborations.
Enhanced Visitor Engagement
The AR guide service delivered through NFC souvenir coins transforms passive viewing into active exploration. Visitors spend more time with artworks, access deeper context, and enjoy personalized digital experiences that increase satisfaction and encourage return visits to your contemporary art venue.
Social Media Amplification
Smart souvenir coins with integrated social sharing features turn visitors into brand ambassadors. The WebAR experience encourages users to share AR content, exhibition discoveries, and custom coins photos across platforms, organically expanding PS1's digital reach and attracting new audiences to the museum.
Educational Enrichment
AR souvenir coins provide layered educational content accessible at individual paces. The interactive coins deliver art historical context, technical analysis, and conceptual frameworks that deepen understanding. Teachers and students benefit from custom souvenirs that extend learning beyond the physical visit.
Valuable Visitor Data
NFC souvenir coins activation and usage provide actionable analytics about visitor behavior, exhibition popularity, and content engagement. Track which artworks receive most AR guide service interaction, optimize exhibition layouts, and understand audience preferences to inform future programming and custom coins development.
Long-Term Connection
Interactive coins create permanent touchpoints with visitors. Push notifications about new exhibitions, member events, and artist talks keep PS1 top-of-mind. The smart souvenir becomes a marketing channel that nurtures relationships, drives repeat visits, and converts casual visitors into loyal members and donors.
Ready to Transform Your Venue with Smart Souvenir Coins?
Join PS1 MoMA and leading cultural institutions worldwide in offering custom coins with cutting-edge AR guide service. Create interactive coins that boost revenue, enhance visitor experiences, and build lasting digital connections. Discover how NFC souvenir coins can revolutionize your custom souvenirs strategy.
Launch Your AR Souvenir Coins Program