Souvenir Idea For
National Art Museum of Catalonia (MNAC)
The National Art Museum of Catalonia (MNAC) stands majestically atop Montjuïc hill in Barcelona, housing one of the world's finest collections of Romanesque art alongside Gothic, Renaissance, and Modernist masterpieces. This architectural gem showcases over 1,000 years of Catalan art history, from medieval frescoes rescued from Pyrenean churches to works by masters like El Greco, Velázquez, and Gaudí. The museum's stunning Oval Hall and panoramic terrace offer breathtaking views of Barcelona. Now, visitors can enhance their MNAC experience with arTag™ Smart Souvenir Coins—interactive NFC souvenir coins that transform your museum visit into an immersive AR guide service, creating a lasting digital connection to Catalonia's rich artistic heritage through custom coins technology.
Your Digital Journey Through MNAC's Masterpieces
Six Featured Exhibits with AR Experience
Romanesque Frescoes Collection
Explore the world's most complete collection of Romanesque mural paintings. Tap your smart souvenir coin at the 12th-century apse of Sant Climent de Taüll to unlock 3D reconstructions showing how these vibrant frescoes originally appeared in their mountain church settings, complete with historical context and conservation stories through our AR guide service.
Gothic Gallery
Discover masterworks from Catalonia's Gothic period, including Jaume Huguet's altarpieces. Use your interactive coins to scan featured paintings and reveal AR layers showing hidden symbolism, artistic techniques, and the original gilding processes. Watch virtual curators explain the religious and social contexts of these magnificent works.
Ramon Casas Collection
Immerse yourself in Catalan Modernism through the works of Ramon Casas. Your NFC souvenir coins unlock AR content at "Ramon Casas and Pere Romeu on a Tandem," revealing the bohemian Barcelona of Els Quatre Gats café, comparative works, and the artistic revolution that transformed the city around 1900.
Thyssen-Bornemisza Collection
Experience European Renaissance and Baroque masterpieces including works by El Greco, Zurbarán, and Velázquez. These custom souvenirs activate WebAR experiences that compare artistic styles across periods, show preparatory sketches, and provide expert commentary on techniques and historical significance through your smartphone.
Modernist Furniture & Design
Explore Gaudí's furniture designs and decorative arts from Casa Batlló and Casa Milà. Your AR souvenir coins bring these pieces to life with 360-degree views, original placement visualizations, and insights into Gaudí's organic design philosophy. See how form and function merged in Catalan Modernism's golden age.
Numismatics & Medals Cabinet
Discover Catalonia's monetary history through ancient coins, medals, and currency. Your smart coins create a meta-experience—scan historical coins to unlock AR magnification, historical contexts, and stories of trade routes. Compare your modern custom coins with centuries-old Catalan currency in this unique interactive experience.
Where to Get Your Smart Souvenir Coins
- Museum Shop: Available at the MNAC gift shop on the ground floor near the main entrance. Each package includes an embossed custom coin featuring MNAC's iconic dome, an NFC smart sticker, magnet backing, and protective acrylic capsule.
- Ticket Counter: Purchase your interactive coins alongside museum admission tickets. Ask about combination packages that include entry and your smart souvenir at a special rate.
- Premium Memberships: Annual members receive complimentary AR souvenir coins with full guide service access. Upgrade options available for exclusive content and limited-edition custom souvenirs.
- Online Pre-Order: Reserve your NFC souvenir coins before your visit through the MNAC website. Pick up at the designated counter and start your digital experience immediately upon arrival.
How to Use Your Smart Coins
Step 1: Activate Your Coin
Tap your smartphone (NFC-enabled) against the smart sticker on your custom coin, or scan the QR code. Your browser will automatically open the WebAR application—no app download required. Scratch off the activation code on your backing card and enter it to unlock your personalized AR guide service.
Step 2: Create Your Collection
As you explore MNAC, scan the designated AR markers at each of the six featured exhibits using your phone's camera through the WebAR interface. Each scan unlocks immersive 3D models, expert commentary, and exclusive content that saves to your personal digital collection within your interactive coins experience.
Step 3: Explore AR Content
View augmented reality overlays that bring artworks to life—see frescoes in their original church settings, rotate 3D models of sculptures, and watch restoration processes. Take AR photos with virtual exhibits and share your user digital experience on social media directly from the application.
Step 4: Lifetime Access
Your NFC souvenir coins provide permanent access to all unlocked content. After your visit, tap your smart souvenir anytime to revisit your MNAC collection, share with friends, or explore new content as the museum updates the AR guide service with additional exhibits and special exhibitions.
Benefits for MNAC: Smart Souvenir Coins That Transform Museum Revenue
Premium Revenue Stream
These custom coins offer exceptional profit margins as high-value custom souvenirs (€15-25 retail) with low production costs. Unlike traditional souvenirs, the integrated AR guide service justifies premium pricing, creating sustainable revenue that directly supports MNAC's conservation and educational programs while providing visitors tangible value beyond a typical museum gift.
Extended Visitor Engagement
Interactive coins keep visitors connected to MNAC long after their visit. The WebAR platform enables push notifications about new exhibitions, special events, and exclusive content updates. Transform one-time visitors into engaged community members who revisit their digital collection regularly and become ambassadors for the museum through their user digital experience.
Social Media Amplification
The AR guide service seamlessly integrates MNAC's social media channels, with shareable AR experiences encouraging visitors to post their augmented reality photos and discoveries. Each shared experience includes embedded links to MNAC's Instagram, Facebook, and TikTok accounts, exponentially expanding organic reach and attracting younger demographics through viral-worthy smart souvenir content.
Enhanced Educational Value
These NFC souvenir coins elevate MNAC's educational mission by delivering deeper content than traditional audio guides. The interactive format appeals to digital-native visitors while providing accessibility features like multiple languages and adjustable text sizes. Schools and tour groups can leverage custom souvenirs as take-home learning tools, extending educational impact beyond museum walls.
Valuable Analytics & Insights
The AR souvenir coins system provides MNAC with unprecedented visitor behavior data: which exhibits generate most engagement, content completion rates, return visit patterns, and demographic insights. This actionable intelligence informs curation decisions, marketing strategies, and resource allocation—optimizing operations while respecting visitor privacy through anonymized analytics from the smart coins platform.
Competitive Differentiation
Position MNAC as a technology-forward institution that embraces innovation while honoring artistic heritage. These custom coins with AR guide service distinguish the museum from competitors, generating press coverage and attracting tech-savvy tourists. The memorable user digital experience increases positive reviews, repeat visitation, and word-of-mouth recommendations—critical factors in Barcelona's competitive cultural tourism market.
Transform Your Venue with Smart Souvenir Coins Technology
Join MNAC and leading cultural institutions worldwide in offering visitors interactive coins that blend physical collectibles with cutting-edge AR experiences. Create custom souvenirs that generate premium revenue, deepen engagement, and build lasting digital connections with your audience through innovative NFC souvenir coins and AR guide service solutions.
Launch Your Custom Coins Program Today