Souvenir Idea For
Museum of Transport and Technology (MOTAT)
The Museum of Transport and Technology (MOTAT) is New Zealand's largest transport and technology museum, located in Auckland's Western Springs. Spread across two sites, MOTAT showcases over 300,000 items celebrating innovation, engineering excellence, and Kiwi ingenuity. From historic aircraft and vintage trams to interactive science exhibits and steam engines, MOTAT offers visitors an immersive journey through New Zealand's technological heritage. The museum features iconic collections including aviation pioneers, colonial-era machinery, and working heritage transport systems. With hands-on displays, live demonstrations, and restored heritage buildings, MOTAT provides an engaging educational experience for all ages, making history and technology accessible and exciting for visitors exploring Auckland's rich industrial and innovation legacy.
Your Interactive Digital Journey at MOTAT
6 Featured Exhibits Enhanced by Smart Souvenir Coins
ANZAC Aviation Heritage
Explore New Zealand's aviation history through restored aircraft including the iconic Avro Lancaster bomber. Unlock 3D AR models showing aircraft in flight, hear pilot stories, and discover the engineering marvels that made these machines legendary using your interactive AR souvenir coin.
Historic Tram Collection
Journey back to early Auckland with vintage trams that once served the city. Your custom NFC souvenir coin activates immersive WebAR experiences showing trams in their original urban settings, complete with historical narratives and virtual conductors guiding your exploration.
Steam & Industrial Revolution
Witness powerful steam engines and industrial machinery that powered New Zealand's development. Tap your interactive coin to see AR animations of machinery in operation, cutaway views revealing internal mechanisms, and stories of the engineers who built modern New Zealand.
Sir William Hamilton Gallery
Discover the genius behind the Hamilton Jet propulsion system and other Kiwi innovations. Your AR souvenir coin unlocks digital demonstrations of inventions at work, patent drawings come to life, and virtual tutorials explaining the science behind groundbreaking New Zealand technology.
Electricity & Communication
Trace the evolution of power generation and telecommunications in New Zealand. Use your smart souvenir coin's AR guide service to activate interactive displays showing electricity flowing through circuits, early telephone exchanges in action, and the transformation of modern communication networks.
Colonial Trades & Crafts
Experience authentic workshops and pioneer craftsmanship from New Zealand's early settlement era. Your custom coins with NFC technology bring historical tradespeople to life through AR, demonstrating blacksmithing, printing, and woodworking techniques while sharing stories of colonial innovation and perseverance.
Where to Get Your Smart Souvenir Coins
- Main Entrance Gift Shop: Purchase your arTag Smart Souvenir Coin kit upon arrival at MOTAT's Great North Road site, conveniently located near the ticketing area.
- Aviation Display Centre: Find exclusive aviation-themed custom souvenir coins at the shop within the Aviation Hall, featuring embossed aircraft designs.
- Combo Packages Available: Upgrade your museum admission to include an interactive AR souvenir coin with special bundle pricing for families and groups.
- Online Pre-Order: Reserve your NFC souvenir coins before your visit through MOTAT's website and collect them at the designated pick-up counter.
How to Use Your Interactive Coins
Step 1: Tap or Scan to Activate
Tap your smartphone against the NFC smart sticker on your custom coin, or scan the QR code to instantly launch the WebAR guide service in your browser—no app download required.
Step 2: Enter Activation Code
On first use, scratch off the code on your included activation card and enter it to unlock your personalized AR guide service and begin your interactive digital experience at MOTAT.
Step 3: Scan Exhibits to Unlock AR Content
Point your phone's camera at designated objects and exhibits throughout MOTAT to unlock immersive AR content including 3D models, historical animations, virtual guides, and interactive educational experiences.
Step 4: Access Your Collection Anytime
Your smart souvenir coin becomes a permanent gateway to revisit all unlocked AR content. Tap your coin anytime, anywhere to relive your MOTAT memories and share the user digital experience with friends and family.
Benefits of Smart Souvenir Coins for MOTAT
Premium Revenue Stream
Transform traditional souvenirs into high-margin custom coins with integrated AR technology. These interactive AR souvenir coins command premium pricing while delivering exceptional value, creating a lucrative new revenue source for MOTAT's operations and exhibition development.
Enhanced Visitor Engagement
Smart souvenir coins transform passive observation into active exploration. The AR guide service encourages visitors to spend more time with exhibits, engage deeper with collections, and enjoy an enriched educational experience that increases satisfaction and word-of-mouth recommendations.
Social Media Integration
The WebAR platform embedded in these NFC souvenir coins links directly to MOTAT's social channels. Visitors become followers and brand ambassadors, sharing their interactive digital experiences online, amplifying museum visibility, and building an engaged community long after their visit.
Educational Value Extension
Custom coins with AR technology extend learning beyond museum walls. Students and families can revisit exhibits virtually through their interactive coins, reinforcing educational content and making MOTAT a lasting educational resource accessible anytime from home or classroom.
Valuable Visitor Insights
Track which exhibits generate the most engagement through AR interactions. These analytics from your smart souvenir coins help MOTAT understand visitor preferences, optimize exhibit placement, and make data-driven decisions for future exhibitions and collection development strategies.
Competitive Differentiation
Position MOTAT as a technology-forward institution with innovative custom souvenirs that blend physical collectibles with digital experiences. These interactive AR souvenir coins set MOTAT apart from traditional museums, attracting tech-savvy visitors and demonstrating commitment to innovation.
Ready to Transform Your Venue with Smart Souvenir Coins?
Join MOTAT and leading attractions worldwide in offering custom coins with NFC technology and AR guide service. Elevate your visitor experience, create new revenue streams, and build lasting digital connections with your audience through interactive AR souvenir coins.
Get Started with arTag Smart Souvenirs