Souvenir Idea For
Museum of Fine Arts Ghent
The Museum of Fine Arts Ghent (MSK) stands as Belgium's premier cultural destination, housing an extraordinary collection spanning from medieval masterpieces to contemporary art. Located in the heart of Ghent's museum quarter, MSK features world-renowned works by the Flemish Primitives, including pieces by Jan van Eyck and Rogier van der Weyden, alongside modern masters like James Ensor and contemporary installations. With over 600 years of artistic heritage displayed across 51 exhibition rooms, the museum offers visitors an immersive journey through European art history. Now, MSK introduces revolutionary smart souvenir coins with AR guide service, transforming the traditional museum experience into an interactive digital adventure. These custom NFC souvenir coins unlock exclusive AR content, providing personalized art education and creating lasting memories for art enthusiasts worldwide.

Your Digital Museum Journey with Interactive AR Coins
Six Featured Exhibits with AR Smart Coin Experience
The Ghent Altarpiece
Experience the revolutionary Adoration of the Mystic Lamb by the Van Eyck brothers through AR visualization. Your custom coin unlocks 3D models revealing hidden details and conservation secrets of this 15th-century masterpiece.
Bosch's Bearing of the Cross
Dive into Hieronymus Bosch's surreal world with interactive AR features that highlight symbolic meanings and grotesque details invisible to the naked eye, creating an immersive educational experience.
James Ensor Collection
Explore Belgium's most famous expressionist through AR animations that bring his carnival masks and satirical paintings to life, offering insights into his unique artistic vision and social commentary.
Flemish Primitives Gallery
Journey through medieval art with AR reconstructions showing original vibrant colors and detailed craftsmanship techniques of Rogier van der Weyden and other Flemish masters.
Modern Art Pavilion
Discover contemporary installations and sculptures through AR interactions that reveal artist interviews, creation processes, and cultural contexts behind each innovative piece.
Textile & Decorative Arts
Uncover the intricate world of Flemish tapestries and decorative objects with AR magnification features that showcase weaving techniques and historical significance.
Where to Get Your Smart Souvenir Coins
- Museum Entrance: Available at the main reception desk with multilingual AR guide options including Dutch, French, English, and German
- MSK Gift Shop: Located on the ground floor featuring exclusive limited-edition designs and collector sets with premium packaging
- Special Exhibitions: Temporary exhibition-specific coins available at dedicated counters with unique AR content for featured artists
- Online Store: Pre-order custom coins before your visit or purchase commemorative editions for international shipping worldwide
How to Use Your Interactive Coins
Step 1: NFC Activation
Simply tap your smartphone on the back of the coin to instantly launch the WebAR application in your browser - no app download required!
Step 2: Enter Activation Code
Scratch off the activation code from your backing card and enter it to unlock your personalized AR museum experience.
Step 3: Scan & Explore
Point your camera at featured artworks to unlock exclusive AR content, 3D models, virtual guides, and interactive educational materials.
Step 4: Unlimited Access
Once unlocked, access your content anytime without rescanning. Take your MSK experience home and share memories with friends!
Benefits for Museum of Fine Arts Ghent
Increased Revenue Streams
Generate additional income through premium smart souvenir coin sales, creating sustainable revenue beyond traditional admission fees while offering visitors unique value-added experiences.
Enhanced Visitor Engagement
Transform passive viewing into active learning experiences, increasing visitor dwell time, satisfaction scores, and likelihood of repeat visits through immersive AR interactions.
Social Media Amplification
Encourage organic social media sharing through AR experiences, expanding MSK's digital reach and attracting younger demographics while building online community engagement.
Educational Innovation
Revolutionize art education through interactive digital storytelling, making complex art history accessible to diverse audiences including children and international visitors.
Valuable Analytics
Collect detailed visitor behavior data, artwork popularity metrics, and engagement patterns to optimize exhibitions, improve services, and make data-driven curatorial decisions.
Competitive Advantage
Position MSK as a pioneering digital-forward institution, attracting tech-savvy visitors and establishing leadership in museum innovation within Belgium and Europe.
Ready to Transform Your Museum Experience?
Discover how custom AR souvenir coins can revolutionize visitor engagement and create new revenue opportunities for your cultural institution. Join leading museums worldwide in embracing interactive digital experiences.
Get Your Custom Smart Coins Today