Souvenir Idea For
Museum of Broken Relationships
The Museum of Broken Relationships in Zagreb, Croatia, is a unique cultural institution that transforms personal heartbreak into universal art. This award-winning museum showcases donated objects from failed relationships worldwide, each accompanied by intimate stories of love and loss. Founded in 2010, it has become one of Zagreb's most visited attractions, offering visitors an emotionally powerful journey through the archaeology of failed connections. The museum's collection spans from humorous to heartbreaking artifacts, creating a safe space for collective catharsis. With rotating exhibitions and permanent displays housed in a beautiful baroque palace in Zagreb's Upper Town, the museum celebrates the full spectrum of human relationships while honoring their endings with dignity and creativity.
Your Interactive Digital Journey with Smart Souvenir Coins
6 Featured Exhibits Enhanced by AR Technology
The Ex-Axe
One of the museum's most iconic exhibits: an axe used to destroy an ex-partner's furniture. Scan with your NFC souvenir coin to unlock a 3D AR model, hear the donor's story, and explore the psychology of anger in relationship endings through interactive content.
Wedding Dress Collection
Powerful symbols of broken promises and cancelled weddings. Use your interactive coin to access WebAR experiences showing the original wedding plans, before-and-after stories, and testimonials about moving forward. No app download required—just tap and explore.
Love Letter Archive
Handwritten letters from relationships past. Your custom AR souvenir coin unlocks digital overlays revealing translated texts, animated illustrations, and audio readings. Experience the evolution of romantic communication across decades and cultures through this AR guide service.
Stuffed Animal Stories
Childhood toys that survived relationships. Scan these exhibits with your smart souvenir coin to reveal animated AR characters that tell their stories, interactive timelines showing relationship milestones, and psychological insights about attachment objects in adult relationships.
Keys to Nowhere
House keys from relationships that no longer exist. Your NFC souvenir coin provides access to 3D virtual reconstructions of lost homes, audio narratives about displacement and moving on, and an interactive map showing where donors are now—a powerful AR experience.
Garden Gnome of Liberation
The traveling gnome that symbolizes freedom after breakup. Use your interactive AR coin to unlock the gnome's full travel journey with geotagged photos, video testimonials from participants worldwide, and an AR photo opportunity placing the virtual gnome in your own photos.
Where to Get Your Smart Souvenir Coin
- Museum Entrance: Purchase your custom smart coin at the admission desk when you arrive. The arTag™ Smart Souvenir Suite comes in a premium acrylic capsule containing an embossed metal coin, NFC sticker, and magnetic backing.
- Museum Gift Shop: Available at the exit gift shop on Ćirilometodska Street. Staff can demonstrate the AR guide service and help you scratch off your unique activation code before you begin exploring.
- Combo Packages: Special bundles including museum admission plus your interactive souvenir coin are available online and at the ticket office, offering savings on these custom souvenirs.
- Language Options: WebAR content available in Croatian, English, German, Spanish, French, and Italian. Select your preference upon first activation of your NFC souvenir coin.
How to Use Your AR Souvenir Coin
Step 1: Tap or Scan
Hold your smartphone near the NFC smart sticker on your custom coin, or scan the QR code. The WebAR application launches instantly in your browser—no app download required. Works with all modern smartphones.
Step 2: Activate Your Experience
Scratch off the code on your 8cm x 10cm activation card and enter it on your first use. This unique code links your interactive coin to your personal collection and unlocks the full AR guide service throughout the museum.
Step 3: Scan Exhibits
Point your phone's camera at designated exhibits marked with AR markers. Watch as 3D models, stories, videos, and interactive content appear. Each unlocked experience saves to your personal digital collection accessible through your smart souvenir coin.
Step 4: Revisit Anytime
Your NFC souvenir coin becomes a permanent gateway to your memories. Tap it anytime, anywhere to re-experience your digital collection, share with friends, and access updated content as the museum adds new exhibits and stories.
Benefits for the Museum of Broken Relationships
Premium Revenue Stream
These custom smart coins command higher price points than traditional souvenirs due to their interactive technology and ongoing digital value. High profit margins on the arTag™ Smart Souvenir Suite boost gift shop revenue while providing visitors with memorable, shareable experiences.
Extended Visitor Engagement
Unlike traditional souvenirs that sit on shelves, these interactive coins keep visitors connected to the museum long after their visit. Every time they tap their NFC souvenir coin, they re-engage with your content and are encouraged to return or recommend the experience to others.
Social Media Growth
The WebAR application includes direct links to the museum's Instagram, Facebook, and TikTok accounts. Visitors naturally share their AR experiences online, creating organic marketing content. These custom souvenirs turn every visitor into a brand ambassador.
Enhanced Storytelling
AR guide service allows the museum to provide deeper context for exhibits without cluttering physical spaces. Share donor interviews, expert commentary, translations, and sensitive content that might not fit on traditional plaques—all through smart souvenir coins.
Valuable Analytics
Track which exhibits generate the most engagement, how long visitors interact with content, and geographic data about your audience. These interactive AR coins provide actionable insights to optimize exhibitions and marketing strategies without compromising visitor privacy.
Competitive Differentiation
Stand out in Zagreb's competitive cultural tourism market with cutting-edge custom souvenir technology. The arTag™ Smart Souvenir Suite positions the museum as innovative and forward-thinking, appealing to tech-savvy millennials and Gen Z visitors seeking immersive experiences.
Transform Your Museum Experience with Smart Souvenir Coins
Discover how the arTag™ Smart Souvenir Suite can revolutionize visitor engagement at your cultural venue. Our custom coins with NFC technology and AR guide service create unforgettable interactive experiences that drive revenue and build lasting connections with your audience.
Get Started with Custom AR Souvenir Coins