Souvenir Idea For
Museum of Arts and Design
The Museum of Arts and Design (MAD) in New York City is a pioneering cultural institution dedicated to contemporary creativity across craft, art, and design. Located at 2 Columbus Circle, overlooking Central Park, MAD showcases exceptional works in materials including clay, glass, wood, metal, and fiber. The museum features rotating exhibitions highlighting innovative makers and designers who challenge traditional boundaries. With its distinctive terracotta façade and intimate gallery spaces, MAD offers visitors an immersive exploration of contemporary craft and the creative process. The museum's collection spans jewelry, furniture, ceramics, and textile art, celebrating both established and emerging artists who transform everyday materials into extraordinary experiences.
Your Digital Journey with MAD Smart Souvenir Coins
Six Featured Exhibits with Interactive AR Content
Jewelry & Metalwork Gallery
Unlock immersive 3D models of exquisite contemporary jewelry pieces and sculptural metalwork. Rotate intricate designs on your phone to examine craftsmanship details invisible to the naked eye, and hear artist interviews about their creative process and material selection through your custom AR guide service.
Studio Glass Collection
Experience interactive AR demonstrations showing the glass-blowing process from molten material to finished artwork. Your NFC souvenir coins activate animated overlays that reveal temperature details, tool techniques, and the transformation of raw materials into stunning translucent sculptures in this innovative user digital experience.
Fiber Arts & Textiles
Scan textile installations to reveal layered AR content showing weaving patterns, dyeing techniques, and cultural histories behind each piece. These interactive coins unlock virtual close-ups of intricate stitching and fiber composition, transforming how you understand contemporary textile art and traditional craftsmanship.
Contemporary Furniture Design
Your AR souvenir coins transform furniture viewing into an interactive experience. See pieces disassemble virtually to understand construction methods, view alternative colorways and materials, and explore the designer's sketches and prototypes that led to the final creation through engaging WebAR technology.
Ceramic & Clay Innovations
Activate augmented reality demonstrations of wheel-throwing, hand-building, and glazing processes. Watch clay transform from raw earth to finished ceramic art through time-lapse AR animations. Your smart souvenir coins provide access to curator commentaries and temperature-sensitive kiln firing simulations.
Wood & Material Exploration
Use your custom coins to unlock AR overlays showing wood grain patterns, joinery techniques, and sustainability stories. Interactive 3D models let you explore sculptural woodworks from all angles, while video content reveals the artist's workshop practices and tool selections in this comprehensive AR guide service.
Where to Get Your Smart Souvenir Coins
- Museum Admissions Desk: Purchase your arTag™ Smart Souvenir Suite when you enter MAD at 2 Columbus Circle. Staff will provide a quick orientation on how your interactive coins enhance your museum experience with personalized AR guide service.
- MAD Design Store: Available at the museum's ground-floor retail location featuring exclusive custom souvenirs. Each kit includes an embossed metal coin, NFC smart sticker, magnet sticker, protective capsule, and activation card with scratch-off code.
- Membership Packages: MAD members receive special edition custom coins with exclusive AR content access, including behind-the-scenes artist studios and curator-led virtual tours not available to general admission visitors.
- Online Pre-Order: Reserve your NFC souvenir coins through the MAD website before your visit to guarantee availability and receive priority access to limited-edition designs featuring current exhibition artwork.
How to Use Your Interactive Coins
Step 1: Tap & Activate
Simply tap your smartphone to the NFC smart sticker or scan the QR code on your custom coins. The WebAR application launches instantly in your browser—no app download required. Scratch off the activation code on your included card and enter it to unlock full access to MAD's interactive AR guide service.
Step 2: Enter Activation Code
On first use, reveal your unique activation code beneath the scratch-off panel on your backing card. Enter this code into the WebAR interface to permanently link your smart souvenir coins to your personalized digital collection. This secure activation prevents unauthorized access and creates your custom user digital experience.
Step 3: Scan & Discover
Walk through MAD's galleries and use your phone's camera to scan designated exhibits marked with AR icons. Your AR souvenir coins unlock immersive 3D models, virtual demonstrations, artist interviews, and behind-the-scenes content at each of the six featured locations throughout the museum.
Step 4: Revisit Anytime
Your physical smart souvenir coins become a permanent gateway to your collected digital memories. Tap your NFC souvenir coins at home to re-access all unlocked AR content, share experiences with friends, and receive notifications about new exhibitions and exclusive content updates from the Museum of Arts and Design.
Benefits for Museum of Arts and Design
Premium Revenue Stream
Smart souvenir coins offer high-margin revenue compared to traditional merchandise. These custom souvenirs command premium pricing due to their innovative technology and ongoing digital value, while production costs remain competitive. The collectible nature encourages repeat purchases for different exhibitions.
Extended Visitor Engagement
Unlike traditional souvenirs that end engagement at purchase, these interactive coins keep visitors connected long after their museum visit. The NFC souvenir coins enable ongoing communication about new exhibitions, events, and membership opportunities, dramatically increasing visitor return rates and sustained interest.
Social Media Amplification
The WebAR experience integrates direct links to MAD's social media platforms, making sharing seamless. Visitors naturally post their AR souvenir coins experiences, creating authentic user-generated content. This organic marketing builds follower bases and extends museum reach to audiences who haven't yet visited.
Enhanced Educational Impact
AR guide service technology deepens visitor understanding of complex artistic techniques and material processes. The custom coins transform passive viewing into active learning through interactive demonstrations, making contemporary craft accessible to diverse audiences and strengthening MAD's educational mission through innovative user digital experience.
Valuable Visitor Analytics
Each interaction with smart souvenir coins generates data about which exhibits resonate most, visitor dwell times, and content preferences. These insights inform future exhibition planning, content development, and marketing strategies, enabling MAD to continuously optimize the visitor experience based on actual behavior patterns.
Distinctive Brand Positioning
Offering innovative AR souvenir coins positions MAD as a forward-thinking institution embracing technology to enhance artistic appreciation. These custom souvenirs differentiate the museum from competitors, attract tech-savvy younger demographics, and generate media coverage about MAD's innovative approach to visitor engagement and contemporary museum experiences.
Ready to Transform Your Museum Experience?
Discover how arTag™ Smart Souvenir Coins can create unforgettable interactive experiences for your visitors while driving revenue and engagement. Join the Museum of Arts and Design and other leading cultural institutions in revolutionizing the souvenir experience with custom coins, NFC technology, and immersive AR guide service.
Get Started with Smart Souvenir Coins