Souvenir Idea For
Museu da Casa Brasileira
The Museu da Casa Brasileira (MCB) in São Paulo is Brazil's premier museum dedicated to Brazilian residential architecture, design, and decorative arts. Housed in a stunning 1940s mansion, the museum showcases the evolution of Brazilian domestic culture through furniture, textiles, ceramics, and innovative design objects. With its renowned Design MCB Award and rotating exhibitions featuring both historical and contemporary pieces, MCB celebrates Brazilian creativity from colonial times to modern sustainable design. The museum's lush gardens and iconic architecture provide a perfect backdrop for exploring how Brazilians have shaped their living spaces. Now, visitors can take home an innovative smart souvenir coin featuring NFC technology and AR guide service that transforms their museum experience into an interactive digital journey through Brazilian design heritage.
Your Interactive Digital Journey with Smart Souvenir Coins
Six Featured Exhibits with AR Experience
Modernist Furniture Collection
Unlock 3D models of iconic pieces by Sergio Rodrigues and the Campana Brothers. Rotate and explore these masterpieces of Brazilian modern design, learning about their innovative materials and construction techniques through interactive AR souvenir coins.
Colonial Brazilian Architecture
Experience augmented reality reconstructions of colonial-era Brazilian homes. See how traditional building techniques merged Portuguese, Indigenous, and African influences to create distinctive Brazilian residential styles with your custom souvenir coins.
Ceramic and Pottery Heritage
Discover the vibrant world of Brazilian ceramics from Marajoara pottery to contemporary designs. The NFC souvenir coins activate detailed views of decorative patterns and hear stories about regional pottery traditions and master artisans.
Sustainable Design Innovations
Explore cutting-edge sustainable Brazilian design through AR demonstrations. See how contemporary designers use recycled materials, native woods, and eco-friendly processes to create beautiful, responsible furniture and décor via AR guide service.
Textile and Fashion History
View intricate details of historical Brazilian textiles and fashion through your interactive coins. Zoom into weaving patterns, embroidery techniques, and fabric dyeing methods that defined different periods of Brazilian home decoration and personal style.
The Mansion's Architecture
Take a virtual architectural tour of the museum's own historic mansion. Your custom coins with AR technology reveal hidden architectural details, original floor plans, and the building's transformation from private residence to public institution.
Where to Get Your Smart Souvenir Coins
- Museum Entrance: Purchase your arTag™ Smart Souvenir kit at the welcome desk upon arrival and begin your enhanced tour immediately with personalized AR guide service.
- Museum Gift Shop: The MCB Design Store offers custom coins featuring exclusive designs inspired by the museum's architecture and featured Brazilian designers throughout your visit.
- Combo Packages: Special admission bundles include your museum ticket plus a premium smart souvenir coin with embossed MCB logo, all housed in a collectible acrylic capsule.
- Online Pre-Order: Reserve your NFC souvenir coins through the museum website before your visit and collect them at the fast-track counter, saving time and guaranteeing availability.
How to Use Your Interactive AR Coins
Step 1: Activate
Tap your NFC souvenir coin to your smartphone or scan the QR code. The WebAR application launches instantly in your browser—no app download required. Scratch off and enter your unique activation code for full access.
Step 2: Personalize
Assemble your DIY souvenir kit as a smart coin, fridge magnet, or custom configuration. The interactive coin remains your permanent key to unlock all museum content and your personalized digital collection.
Step 3: Explore
Walk through the museum and scan designated exhibits with your phone camera. Watch as immersive AR content appears—3D furniture models, architectural overlays, virtual curators, and multimedia stories about Brazilian design through your AR guide service.
Step 4: Revisit Anytime
Your custom souvenir becomes a lifetime portal. Long after your visit, tap your coin to relive your museum experience, review your unlocked AR content, explore new digital exhibitions, and share your user digital experience with friends and family.
Benefits for Museu da Casa Brasileira
Premium Revenue Stream
Transform traditional souvenir sales with high-margin custom coins and smart souvenir coins. The perceived value of NFC technology and AR experiences allows premium pricing while production costs remain competitive, significantly boosting museum shop profitability.
Enhanced Visitor Engagement
The AR guide service and interactive coins dramatically increase visitor engagement time and exhibition interaction. Guests spend longer exploring collections, absorb more information, and report higher satisfaction with their user digital experience at the museum.
Extended Digital Reach
Build lasting connections beyond physical visits. The WebAR platform embedded in each NFC souvenir coin includes direct links to MCB's social media, encouraging visitors to follow, share, and engage with the museum's online community long after they leave.
Enriched Educational Value
AR souvenir coins provide multilayered educational content that traditional exhibits cannot. Visitors access detailed 3D models, video interviews with designers, historical context, and interactive demonstrations that deepen understanding of Brazilian design heritage through custom souvenirs.
Valuable Analytics & Insights
Each interactive coin activation and scan provides anonymized data about visitor behavior, popular exhibits, engagement patterns, and return visits. These insights help MCB optimize exhibitions, allocate resources effectively, and demonstrate value to sponsors and stakeholders.
Modern Brand Positioning
Position MCB as an innovative, technology-forward cultural institution. Offering cutting-edge smart souvenir coins with NFC technology and augmented reality demonstrates commitment to accessible, engaging education and attracts tech-savvy visitors, media attention, and potential partnerships.
Transform Your Museum Experience with Smart Souvenir Technology
Discover how arTag™ custom coins and interactive AR souvenir coins can revolutionize visitor engagement at your cultural institution. Join leading museums and attractions worldwide offering premium NFC souvenir coins with immersive AR guide service for an unforgettable user digital experience.
Get Started with Custom Smart Souvenirs