Souvenir Idea For
Mercedes-Benz Museum
The Mercedes-Benz Museum in Stuttgart, Germany, is a spectacular nine-story architectural masterpiece showcasing 130 years of automotive innovation. With over 160 vehicles and 1,500 exhibits spread across 16,500 square meters, the museum takes visitors on a chronological journey through automotive history. The unique double-helix design features two intertwining circular routes: the Legend rooms trace the brand's heritage from 1886 to the present, while the Collection rooms display themed exhibitions of technology, design, and racing. Now enhanced with arTag™ Smart Souvenir Coins featuring NFC technology and WebAR capabilities, visitors can unlock interactive AR content at featured exhibits and take home a custom souvenir that serves as a permanent digital gateway to their Mercedes-Benz Museum experience.
Your Digital Journey with Interactive Souvenir Coins
Six Featured AR-Enhanced Exhibits
1886 Benz Patent-Motorwagen
Experience the world's first automobile in augmented reality. Scan this iconic exhibit with your NFC souvenir coin to see an interactive 3D model showing how Karl Benz's revolutionary three-wheeled vehicle operated, with animated components demonstrating the single-cylinder engine and belt-drive system that changed transportation forever.
Silver Arrows Racing Legends
Unlock AR content showcasing the legendary W 196 R Formula 1 car driven by Juan Manuel Fangio. Your smart souvenir coin activates immersive racing footage, technical specifications, and a virtual tour around the vehicle, revealing aerodynamic innovations that dominated 1950s motorsport and established Mercedes-Benz's racing pedigree.
300 SL Gullwing
Discover the iconic 1954 300 SL with its distinctive upward-opening doors through custom AR souvenir coins. Scan to trigger an interactive experience showing the gullwing doors in action, explore the tubular space frame construction, and learn about the first production car to feature direct fuel injection technology.
Safety Innovation Gallery
Your interactive coin unlocks WebAR demonstrations of groundbreaking safety technologies. See how crumple zones, airbags, ABS, and ESP systems work through animated AR overlays. This NFC souvenir coin feature brings decades of life-saving innovations to life with interactive visualizations of crash tests and safety mechanisms.
Presidential & Royal Vehicles
Experience the grandeur of state limousines used by world leaders through your AR souvenir coin. Scan to access historical footage, detailed interior views, and stories of diplomatic journeys. See the armored 770 "Grand Mercedes" and learn about the engineering behind these custom vehicles through augmented reality content.
Future Mobility: EQ Concept
Explore Mercedes-Benz's electric future with your smart souvenir coin. The AR guide service reveals the EQ electric vehicle platform through interactive 3D models, showing battery technology, electric drivetrain components, and autonomous driving features. Experience tomorrow's innovations today through immersive digital content.
Where to Get Your Smart Souvenir Coin
- Museum Entrance: Purchase your arTag™ Smart Souvenir Coin at the main reception desk when you arrive. Staff will explain the AR guide service features and help you get started with your interactive coin experience.
- Museum Shop: The official Mercedes-Benz Museum shop on the ground floor offers custom souvenir coins in various designs. Each NFC souvenir coin comes with an embossed metal coin, smart sticker, magnet, acrylic capsule, and activation card.
- Premium Packages: Upgrade your admission ticket to include a custom coins bundle with exclusive designs featuring iconic Mercedes-Benz models. These collector's edition interactive coins provide the same AR functionality with premium commemorative designs.
- Online Pre-Order: Reserve your AR souvenir coin online before your visit and collect it at the designated pickup point. Pre-ordering ensures availability and allows you to start your digital experience immediately upon arrival at the museum.
How to Use Your Interactive Coin
Step 1: Activate Your Coin
Tap the NFC sticker with your smartphone or scan the QR code to launch the WebAR application in your browser (no app download required). Scratch off the activation code on your card and enter it to unlock the full AR guide service and start your user digital experience.
Step 2: Access the Guide
Your custom souvenir coin now serves as your personal digital guide throughout the museum. The WebAR interface displays a map of all six featured exhibits equipped with AR content. Navigate through the Legend and Collection routes with your interactive coin as your companion.
Step 3: Scan and Unlock
At each featured exhibit, use your smartphone camera through the WebAR application to scan designated markers. Your NFC souvenir coin unlocks immersive 3D models, animations, historical videos, and interactive content that brings automotive history to life through augmented reality technology.
Step 4: Keep Forever
Your smart souvenir coin is a permanent gateway to your collected AR content. After your visit, tap your interactive coin anytime to revisit all unlocked exhibits, share your digital experience, and access exclusive Mercedes-Benz content updates. Connect to social media directly through the AR guide service.
Benefits for Mercedes-Benz Museum
Premium Revenue Stream
Custom souvenir coins offer high-margin revenue with premium pricing justified by their interactive technology. The arTag™ Smart Souvenir Suite provides a unique value proposition that visitors are willing to pay for, significantly increasing per-visitor revenue compared to traditional souvenirs while enhancing the museum's innovative brand image.
Enhanced Visitor Engagement
NFC souvenir coins with AR guide service dramatically increase interaction time at exhibits. The WebAR application transforms passive viewing into an active user digital experience, with visitors spending more time exploring featured exhibits, leading to higher satisfaction scores, positive reviews, and increased word-of-mouth recommendations for the museum.
Social Media Growth
Interactive coins serve as powerful marketing tools with embedded social media links in the WebAR platform. Visitors naturally share their AR experiences online, tagging Mercedes-Benz Museum accounts. The custom coins create shareable moments that drive organic social media growth, build follower bases, and maintain engagement long after the physical visit ends.
Educational Value Enhancement
Smart souvenir coins elevate the educational mission by providing deeper, more accessible content through AR technology. Complex automotive engineering concepts become understandable through interactive 3D visualizations. The AR guide service accommodates different learning styles, making the museum experience more inclusive and memorable for diverse audiences of all ages.
Valuable Visitor Analytics
NFC souvenir coins provide rich data on visitor behavior, popular exhibits, engagement duration, and content preferences. The WebAR platform tracks which AR features resonate most, informing future exhibition design and content strategy. These analytics enable data-driven decisions to optimize the museum experience and identify opportunities for custom content development.
Lasting Brand Connection
Interactive coins create an enduring physical-digital connection between visitors and the Mercedes-Benz brand. Unlike traditional souvenirs that gather dust, AR souvenir coins invite repeated engagement with unlocked content, brand updates, and special offers. This transforms one-time visitors into a community of brand ambassadors and potential repeat visitors with ongoing digital relationships.
Ready to Transform Your Venue with Smart Souvenir Coins?
Discover how arTag™ custom coins with NFC technology and AR guide service can create unforgettable user digital experiences, boost revenue, and build lasting connections with your visitors. Contact us today to learn more about implementing interactive souvenir coins at your museum, attraction, or venue.
Get Started with Custom AR Souvenir Coins