Souvenir Idea For
Melbourne Cricket Ground (MCG)
The Melbourne Cricket Ground (MCG), affectionately known as "The G," is Australia's most iconic sporting venue and a cultural landmark in Melbourne. Opened in 1854, this world-renowned stadium has hosted countless historic moments, from the 1956 Olympic Games to annual AFL Grand Finals and international cricket matches. With a capacity of 100,024, the MCG stands as one of the world's largest stadiums. Beyond sports, the venue houses the National Sports Museum, featuring extensive collections celebrating Australian sporting heritage. The MCG's rich history, architectural grandeur, and legendary atmosphere make it a must-visit destination for sports enthusiasts and tourists alike, offering interactive smart souvenir coins and custom AR guide services that bring its storied past to life through innovative NFC technology.
Your Digital Journey Through MCG's Legacy
6 Featured Interactive Exhibits with AR Souvenir Coins
The Olympic Cauldron
Scan the 1956 Olympic Games cauldron with your custom smart souvenir coin to unlock immersive AR content showing the historic torch lighting ceremony and 3D recreations of legendary Olympic moments that made the MCG a global sporting icon.
The Long Room
Experience the prestigious Long Room through your interactive NFC souvenir coin, revealing virtual guides and 360-degree AR views of cricket's most sacred space, complete with stories of legendary players who walked these hallowed halls.
National Sports Museum
Your custom AR souvenir coin unlocks exclusive digital content throughout the museum, including 3D models of historic sporting equipment, interactive timelines, and augmented reality displays of Australia's greatest sporting achievements.
The Arena Floor
Stand on the hallowed turf and use your smart coin to activate AR recreations of historic AFL Grand Final winning moments, legendary cricket innings, and iconic concerts, bringing decades of MCG history to life before your eyes.
The Great Southern Stand
Your interactive souvenir coin reveals the architectural evolution of the MCG through AR technology, showcasing digital overlays of past stadium configurations and future development plans with immersive 3D visualizations.
Champions Gallery
Scan exhibit markers with your NFC coin to unlock augmented reality profiles of sporting legends, view their career highlights in 3D, and access exclusive video interviews and behind-the-scenes content through the custom AR guide service.
Where to Get Your Smart Souvenir Coin
- MCG Tour Desk: Purchase your custom interactive coin at the official MCG Tour starting point located at Gate 3, Brunton Avenue entrance, available during all tour operating hours.
- MCG Official Store: Find exclusive arTag™ Smart Souvenir Coins featuring embossed MCG designs at the official merchandise store on Level 1, accessible on match days and tour days.
- Package Options: Available as part of premium tour packages or as standalone custom souvenir coins, each including NFC technology, protective capsule, and scratch-off activation card for AR guide service.
- Online Pre-Order: Reserve your smart coin online before your visit to ensure availability and receive a special digital welcome message when you activate your interactive souvenir at the venue.
How to Use Your Interactive Coin
Step 1: Tap or Scan
Simply tap the NFC smart sticker on your custom souvenir coin to your smartphone, or scan the QR code. No app download required—the WebAR guide launches instantly in your browser for seamless user digital experience.
Step 2: Activate Your Coin
On your first use, scratch off the activation code on your included card and enter it to unlock your personalized AR guide service, linking your smart coin to your unique MCG digital collection.
Step 3: Scan Exhibits
Walk through the MCG and use your phone's camera through the WebAR application to scan designated markers at the 6 featured exhibits, unlocking immersive 3D models, virtual guides, and exclusive interactive AR content at each location.
Step 4: Revisit Anytime
Your NFC souvenir coin becomes a permanent gateway to your collected digital memories. Tap it anytime, anywhere to relive your MCG experience, share AR content with friends, and access new content as it's added.
Benefits for Melbourne Cricket Ground
Premium Revenue Stream
Custom smart souvenir coins offer exceptional profit margins as premium collectibles, with pricing flexibility for standard, limited edition, and event-specific interactive coins that appeal to both casual visitors and serious sports memorabilia collectors seeking innovative NFC technology.
Enhanced Visitor Engagement
The AR guide service transforms passive viewing into active exploration, increasing tour satisfaction scores and dwell time at exhibits. The interactive souvenir coin encourages visitors to discover all 6 featured locations, creating a more comprehensive and memorable MCG experience.
Social Media Growth
Each custom AR souvenir coin includes integrated social media links within the WebAR platform, encouraging visitors to follow MCG's channels, share their digital experiences, and engage with content long after their visit, building an active online community of fans and supporters.
Educational Impact
Smart NFC souvenir coins deliver rich educational content through interactive 3D models and virtual guides, making Australian sporting history more accessible and engaging for younger generations while providing depth that satisfies serious sports historians and researchers.
Valuable Analytics
The custom coin activation system and AR guide service provide detailed visitor behavior data, showing which exhibits generate most interest, optimal visit paths, and engagement patterns, enabling data-driven decisions for future exhibits and custom souvenirs development.
Brand Differentiation
Offering cutting-edge interactive souvenir coins positions the MCG as a forward-thinking venue embracing innovation. These custom smart coins become distinctive branded merchandise that stands out from traditional souvenirs, enhancing the MCG's reputation as a world-class sporting destination.
Ready to Transform Your Venue with Smart Souvenir Coins?
Discover how custom interactive NFC coins and AR guide services can elevate visitor experiences, boost revenue, and create lasting digital connections with your audience. Join leading venues worldwide in offering premium smart souvenirs that blend physical collectibles with immersive technology.
Get Your Custom AR Souvenir Coins Today