Souvenir Idea For
MAXXI - National Museum of 21st Century Arts
MAXXI - National Museum of 21st Century Arts in Rome represents Italy's premier institution dedicated to contemporary creativity and innovation. Designed by the renowned architect Zaha Hadid, this architectural masterpiece features flowing concrete structures and dynamic spaces that mirror the cutting-edge art within. Housing contemporary art and architecture exhibitions, MAXXI showcases works from both Italian and international artists, exploring themes of modernity, sustainability, and cultural evolution. The museum's permanent collection includes paintings, sculptures, installations, photography, and architectural models that define 21st-century artistic expression. With interactive exhibits and immersive experiences, MAXXI offers visitors a journey through contemporary culture, making it an essential destination for art enthusiasts and cultural explorers visiting Rome.
Your Digital Journey with arTag Smart Souvenir Coins
Featured Exhibits with AR Guide Service
Zaha Hadid's Architecture
Experience an interactive 3D model of MAXXI's iconic building structure. Rotate and explore the flowing concrete curves, understand the architectural vision, and discover hidden design elements through AR visualization that brings Hadid's revolutionary concepts to life in your hands.
Contemporary Italian Masters
Unlock exclusive AR content featuring works by leading Italian contemporary artists including Francesco Clemente and Alighiero Boetti. Your virtual guide provides artist biographies, creation processes, and contextual analysis while interactive elements reveal hidden layers and symbolic meanings within each piece.
Installation Art Gallery
Scan immersive installation artworks to access behind-the-scenes footage, artist interviews, and conceptual explanations. The AR experience recreates installations in 360-degree views, allowing you to revisit and explore spatial artworks from any location after your museum visit.
Photography Collection
Discover MAXXI's extensive photography archive through AR-enhanced storytelling. View high-resolution details of iconic photographs, explore the historical context of each image, and access curator commentary that illuminates the significance of contemporary photographic art in documenting our era.
Video Art Installations
Access extended versions and alternative angles of video art pieces through your custom souvenir coin. The AR guide service provides artist statements, technical information about video production, and thematic connections to broader contemporary art movements and cultural dialogues.
Architectural Models Collection
Explore interactive 3D architectural models from MAXXI's architecture collection. Use AR technology to virtually walk through proposed buildings, examine structural details, and understand innovative design solutions from contemporary architects pushing the boundaries of built environments worldwide.
Where to Get Your Smart Souvenir Coin
- Museum Entrance Desk: Purchase your arTag smart souvenir coin immediately upon arrival. Staff will explain the interactive features and help you select from various custom coin designs featuring MAXXI's iconic architecture and artworks.
- MAXXI Museum Shop: Visit the dedicated museum store on the ground floor, where NFC souvenir coins are displayed with demonstration units. Try the AR guide service before purchasing and explore the full collection of custom souvenirs.
- Combination Packages: Choose special bundles combining museum admission tickets with arTag interactive coins at a discounted rate. Premium packages include multiple coins featuring different exhibit themes for comprehensive digital experiences.
- Online Pre-Order: Reserve your smart souvenir coins through the MAXXI website before your visit. Pre-ordered custom coins can be collected at the entrance desk, ensuring availability and allowing immediate activation upon museum entry.
How to Use Your Interactive Coin
Step 1: Tap to Activate
Simply tap your smartphone against the back of your arTag NFC souvenir coin. Your phone's browser will automatically open the WebAR application—no app download required. The embedded NFC chip works with all modern smartphones equipped with NFC technology.
Step 2: Enter Activation Code
On your first use, scratch off the silver panel on the included activation card to reveal your unique code. Enter this code to unlock the full AR guide service. This ensures your personalized user digital experience and prevents unauthorized access to premium content.
Step 3: Scan and Explore
Point your phone's camera at featured exhibits, artworks, or designated markers throughout MAXXI. The AI recognition instantly identifies objects and launches immersive AR content—virtual guides, 3D models, artist interviews, and interactive visualizations that enhance your museum experience.
Step 4: Unlimited Access
Once unlocked, all content remains accessible forever. Revisit exhibits virtually from home by tapping your custom coin anytime. Share your smart souvenir with friends and family, allowing them to experience MAXXI's collection and connect to the museum's social media for ongoing cultural engagement.
Benefits for MAXXI Museum
Enhanced Revenue Stream
Smart souvenir coins create a premium merchandise category with higher profit margins than traditional souvenirs. The €18-€22 price point reflects the advanced NFC technology and exclusive AR guide service, while the perceived value far exceeds production costs, generating sustainable additional income for museum operations and exhibitions.
Extended Visitor Engagement
Interactive coins transform one-time visitors into long-term community members. The WebAR application maintains connections beyond the physical visit, allowing visitors to re-experience MAXXI from anywhere globally. This extended engagement strengthens emotional bonds with the museum and increases likelihood of return visits and recommendations to others.
Social Media Growth
Each arTag custom coin includes embedded links to MAXXI's social media channels within the AR experience. Visitors naturally share their interactive experiences online, creating organic marketing content. The digital journey encourages followers, tags, and shares, expanding the museum's digital presence and reaching younger, tech-savvy audiences worldwide.
Educational Enhancement
AR souvenir coins provide deeper educational value through multi-layered content delivery. Students, researchers, and art enthusiasts access detailed information, curator insights, and contextual analysis beyond traditional signage. The smart souvenir becomes a portable learning tool that enriches understanding of contemporary art and architecture long after the museum visit.
Valuable Visitor Data
NFC souvenir coins with activation codes enable tracking of user engagement patterns, popular exhibits, and content interaction metrics. This data helps MAXXI optimize exhibition design, understand visitor preferences, and make informed decisions about future programming, while respecting privacy through anonymized analytics and secure data collection practices.
Brand Innovation Leadership
Adopting cutting-edge custom souvenirs positions MAXXI as a forward-thinking institution embracing digital transformation. The smart coin reinforces the museum's identity as a leader in 21st-century innovation, attracting tech-industry partnerships, media attention, and positioning Rome as a destination for interactive cultural experiences that blend physical and digital realms seamlessly.
Transform Your Museum Souvenirs into Interactive Experiences
Discover how arTag smart souvenir coins with NFC technology and AR guide service can revolutionize visitor engagement at your cultural institution. Contact us today to explore custom coin designs and interactive digital experiences tailored to your venue's unique collection and brand identity.
Get Started with Custom Smart Coins