Souvenir Idea For
Marienplatz
Marienplatz, the heart of Munich since 1158, is Germany's most iconic town square and a must-visit destination for millions of tourists annually. Dominated by the stunning Neo-Gothic New Town Hall (Neues Rathaus) with its famous Glockenspiel, this historic plaza has witnessed centuries of Bavarian culture, from medieval tournaments to modern celebrations. The square features architectural marvels including St. Peter's Church, the Old Town Hall, and the Mariensäule column. As Munich's central meeting point, Marienplatz connects visitors to the city's rich history, vibrant shopping districts, and traditional beer halls. Now, with arTag™ smart souvenir coins and NFC souvenir coins, visitors can unlock interactive AR guide service experiences, transforming their custom coins into gateways for ongoing user digital experience and immersive storytelling about this magnificent Bavarian landmark.
Your Digital Journey Through Marienplatz with Custom Souvenirs
6 Featured Exhibits Unlocked by Your Interactive Coins
Neues Rathaus Glockenspiel
Scan the Town Hall facade to witness a 3D animated reconstruction of the 1568 royal wedding tournament. Your custom coins unlock AR guide service featuring the 43-bell carillon performance with historical narration about Duke Wilhelm V's marriage celebration and the coopers' dance tradition.
Mariensäule Column
Point your NFC souvenir coins at the golden Virgin Mary statue to reveal its 1638 origin story. The interactive coins trigger immersive AR content showing how this monument was erected to celebrate the end of Swedish occupation during the Thirty Years' War, with virtual guides explaining its symbolic importance.
Old Town Hall (Altes Rathaus)
Your smart souvenir coins activate AR experiences revealing the 1474 Gothic tower and its transformation through fires and reconstruction. See virtual overlays of medieval city gates and discover how this historic building now houses the Toy Museum through user digital experience storytelling.
St. Peter's Church (Alter Peter)
Scan Munich's oldest parish church with your AR souvenir coins to unlock panoramic views from the 91-meter tower and explore 3D models of its Baroque interior. The custom souvenirs provide AR guide service highlighting the eight clocks and the church's 900-year evolution from Romanesque origins.
Fish Fountain (Fischbrunnen)
These interactive coins bring the historic fish market to life through augmented reality. Experience virtual recreations of medieval market days, learn about the tradition of wallet-washing on Ash Wednesday, and discover why butchers' apprentices were dunked here as part of their initiation ceremony.
Viktualienmarkt Gateway
Use your NFC souvenir coins at the market entrance to unlock AR content about Munich's famous food market since 1807. The smart souvenir coins reveal stories of traditional Bavarian vendors, seasonal festivals, and guide you to hidden culinary gems through enhanced user digital experience navigation.
Where to Get Your Smart Souvenir Coins
- Tourist Information Center: Located directly on Marienplatz in the New Town Hall, offering premium custom coins with exclusive Glockenspiel designs and comprehensive AR guide service for all six featured exhibits.
- Official Souvenir Shops: Three authorized retailers around the square stock these interactive coins in collectible acrylic capsules, each containing embossed metal coins, NFC stickers, and magnetic backings for DIY assembly.
- Combination Packages: Available with Glockenspiel viewing tickets or Old Peter's tower admission, bundling your visit with AR souvenir coins for an enhanced user digital experience throughout Marienplatz's historic landmarks.
- Online Pre-Order: Reserve your custom souvenirs before arrival through Munich Tourism's website, with pickup at designated locations and immediate activation of your personalized AR guide service upon collection.
How to Use Your Interactive Coins
Step 1: Activate Your NFC Souvenir Coins
Tap the NFC sticker with your smartphone or scan the QR code to launch the WebAR browser application (no app download required). Scratch off the activation code on your backing card and enter it to unlock your personalized AR guide service.
Step 2: Assemble Your Custom Coins
Create your preferred configuration—attach the NFC sticker to the embossed coin for a "smart coin" or add the magnet backing for a fridge magnet. Your custom souvenirs become permanent keys to your digital collection.
Step 3: Scan Exhibits for AR Content
Visit each of the six featured locations around Marienplatz. Point your phone's camera at designated markers to unlock immersive 3D models, historical reconstructions, virtual guides, and interactive storytelling through your AR souvenir coins.
Step 4: Relive Your Experience Anytime
Your smart souvenir coins provide lifetime access to your unlocked content. Tap your interactive coins from anywhere in the world to revisit Marienplatz, share your user digital experience with friends, and access updated content as new exhibits are added.
Benefits of Smart Souvenir Coins for Marienplatz
Premium Revenue Stream
These custom coins offer high profit margins as collectible memorabilia, positioning Marienplatz as an innovator in interactive tourism. NFC souvenir coins command premium pricing while delivering exceptional value through integrated AR guide service and lasting digital access.
Enhanced Visitor Engagement
AR souvenir coins transform passive sightseeing into active exploration, increasing dwell time and encouraging visitors to discover all six featured exhibits. The interactive coins create memorable user digital experience that drives positive reviews and repeat visitation to Munich's historic center.
Ongoing Marketing Channel
Smart souvenir coins become permanent marketing tools, embedding links to Marienplatz social media within the WebAR experience. These custom souvenirs enable continuous engagement with visitors long after their trip, building follower communities and promoting future Munich events worldwide.
Educational Value Enhancement
The AR guide service embedded in these interactive coins delivers rich historical context through immersive 3D storytelling, appealing to educational groups and culture-focused travelers. NFC souvenir coins make learning about Bavarian heritage engaging and accessible for all age groups.
Visitor Analytics & Insights
Activation codes and WebAR interactions provide valuable data on visitor patterns, popular exhibits, and engagement levels. These smart souvenir coins enable Marienplatz administrators to optimize content, improve user digital experience, and make data-driven decisions about tourism infrastructure investments.
Sustainable & Scalable
Unlike paper guides, these AR souvenir coins eliminate printing costs and waste while remaining updateable with new content. The custom coins system scales effortlessly for special events like Oktoberfest or Christmas markets, offering limited editions that collectors treasure as premium interactive souvenirs.
Transform Your Venue with Smart Souvenir Coins
Discover how custom coins with NFC technology and AR guide service can revolutionize your visitor experience and create new revenue opportunities. Join leading attractions worldwide using interactive coins to deliver unforgettable user digital experience.
Get Started with Custom Souvenirs