Souvenir Idea For
Mall of America
Mall of America in Bloomington, Minnesota, is the largest shopping and entertainment complex in the United States, spanning 5.6 million square feet with over 500 stores, 50+ restaurants, and world-class attractions. Home to Nickelodeon Universe—the nation's largest indoor theme park—SEA LIFE Minnesota Aquarium, and countless unique experiences, this iconic destination welcomes over 40 million visitors annually. Beyond retail therapy, the mall features interactive art installations, seasonal events, celebrity appearances, and immersive entertainment zones. Now, with arTag™ Smart Souvenir Coins featuring NFC technology and AR guide service, visitors can transform their Mall of America experience into an interactive digital journey. These custom coins and interactive souvenir coins create lasting memories while unlocking exclusive AR content throughout the venue.
Your Digital Journey Through Mall of America
6 Featured AR Experience Zones
Rotunda Grand Entrance
Scan the iconic centerpiece to unlock a 3D time-lapse showing the mall's construction and evolution since 1992. Watch the transformation from blueprint to America's premier shopping destination through immersive AR visualization with your custom souvenir coins.
Nickelodeon Universe
Activate AR characters from SpongeBob, Teenage Mutant Ninja Turtles, and PAW Patrol that come to life around the theme park rides. Take selfies with virtual characters and unlock exclusive behind-the-scenes content using your interactive coins.
Art & Sculpture Collection
Discover the stories behind the mall's impressive public art installations. Your NFC souvenir coins unlock artist interviews, creative processes, and hidden details about sculptures including "The Gathering" and other permanent exhibits throughout the venue.
SEA LIFE Minnesota Aquarium
Experience enhanced marine education through AR overlays that identify species, display feeding patterns, and show migration routes. Watch virtual sea creatures swim around you and learn conservation facts with your smart souvenir coins' AR guide service.
Entertainment District
Access exclusive AR content featuring past celebrity appearances, fashion shows, and special events. View virtual replicas of memorable moments and upcoming event schedules through your custom coins with user digital experience features.
Flagship Store Showcase
Scan markers at iconic retail locations to unlock brand histories, exclusive promotions, and virtual fitting room experiences. Your AR souvenir coins provide special discounts and VIP shopping experiences at participating stores.
Where to Get Your Smart Souvenir Coins
- Guest Services Centers: Visit any of the four Guest Services locations on each level (North, South, East, West) to purchase your arTag™ Smart Souvenir Coin kit with complete AR guide service.
- MOA Gift Shops: Available at official Mall of America merchandise stores including the main souvenir shop near the Rotunda and Nickelodeon Universe gift shops with custom coins selection.
- Attraction Desks: Purchase your interactive souvenir coins at SEA LIFE Minnesota Aquarium ticket counter, FlyOver America, and other major attraction entry points with bundled discount packages.
- Online Pre-Order: Reserve your NFC souvenir coins online before your visit and pick them up at any Guest Services location for a seamless start to your digital experience.
How to Use Your Interactive Coins
Step 1: Tap or Scan
Tap your smartphone against the NFC smart sticker on your custom coin, or scan the QR code printed on the activation card. The WebAR application launches instantly in your browser—no app download required for this AR guide service.
Step 2: Activate Your Experience
On your first use, scratch off the activation code on the included card and enter it to unlock your personalized AR souvenir coins experience. This ensures your smart souvenir coins are authenticated and ready to collect digital memories.
Step 3: Scan & Collect
Walk through Mall of America and scan the designated AR markers at the six featured zones. Each scan unlocks exclusive 3D models, videos, and interactive content that's saved to your personal collection within the user digital experience platform.
Step 4: Relive Anytime
Your NFC souvenir coins become a permanent gateway to your memories. Tap your coin anytime, anywhere to revisit your collected AR content, share experiences on social media, and access special offers from Mall of America.
Benefits for Mall of America
Premium Revenue Stream
These custom souvenir coins command higher price points than traditional merchandise, delivering exceptional profit margins while providing tangible value. The AR guide service justifies premium pricing that visitors gladly pay for innovative interactive coins.
Extended Visitor Engagement
Smart souvenir coins keep visitors exploring longer as they hunt for all six AR zones, increasing dwell time, food court visits, and retail exposure. The gamified collection experience with NFC souvenir coins enhances overall visitor satisfaction scores.
Social Media Amplification
AR experiences are inherently shareable. Visitors post their interactive coins discoveries on Instagram, TikTok, and Facebook, generating organic marketing and driving new visitors. Embedded social links in the AR souvenir coins interface boost follower growth.
Educational Value Addition
The AR guide service transforms shopping into learning, adding cultural and educational depth to the Mall of America brand. Custom coins with rich content appeal to families, schools, and tourist groups seeking meaningful experiences.
Valuable Analytics & Insights
Track which AR zones are most popular, visitor flow patterns, engagement times, and return access rates through the user digital experience platform. These NFC souvenir coins provide data-driven insights to optimize marketing and attraction placement.
Competitive Differentiation
Position Mall of America as a technology-forward destination that offers experiences beyond traditional shopping. These interactive souvenir coins and AR souvenir coins demonstrate innovation that sets the venue apart from competing retail and entertainment complexes.
Ready to Transform Your Venue with Smart Souvenir Coins?
Join Mall of America and other leading attractions in offering custom coins with NFC technology and AR guide service. Create unforgettable user digital experiences that drive revenue, engagement, and visitor loyalty with our interactive souvenir coins solution.
Get Started with arTag™ Smart Souvenirs