Souvenir Idea For
Instituto Valenciano de Arte Moderno (IVAM)
The Instituto Valenciano de Arte Moderno (IVAM) is one of Spain's premier contemporary art museums, located in the vibrant cultural heart of Valencia. Since its opening in 1989, IVAM has been dedicated to showcasing modern and contemporary art from the 20th and 21st centuries, featuring an exceptional collection of works by Julio González, Ignacio Pinazo, and international avant-garde artists. The museum's two main buildings house permanent collections and rotating exhibitions that explore abstract art, pop art, photography, and experimental multimedia installations. With its commitment to education and cultural innovation, IVAM attracts art enthusiasts, students, and tourists seeking an immersive experience in contemporary artistic expression. Now, with arTag™ smart souvenir coins, IVAM offers visitors an interactive AR guide service that transforms traditional custom souvenirs into NFC souvenir coins with lasting digital experiences.
Your Digital Journey Through IVAM with Smart Souvenir Coins
Six Featured Exhibits with AR Souvenir Coins Experience
Julio González Sculpture Collection
Explore the world's most comprehensive collection of works by pioneering metal sculptor Julio González. Use your interactive coins to unlock 3D models of his revolutionary iron sculptures and discover his innovative welding techniques through immersive AR content that brings these masterpieces to life in your hands.
The Pinazo Legacy Gallery
Discover Ignacio Pinazo's luminous paintings that bridge Impressionism and Spanish modernism. Your custom coins activate AR overlays showing brushstroke analysis, color palette evolution, and the artist's creative process. Experience behind-the-scenes stories and expert commentary through this enhanced AR guide service.
Abstract Expressionism Hall
Journey through post-war abstract art featuring works by international masters. Your NFC souvenir coins unlock interactive timelines, artist interviews, and AR animations that reveal the emotional intensity and gestural techniques behind each canvas, offering a deeper user digital experience with every tap.
Pop Art Revolution Exhibition
Immerse yourself in the bold colors and cultural commentary of 1960s Pop Art. These AR souvenir coins transform your museum visit by revealing multimedia content, including period advertisements, music, and social contexts that influenced these iconic works through cutting-edge AR guide service technology.
Photography & New Media Space
Experience contemporary photography and digital art installations. Your smart souvenir coins activate exclusive video content from featured photographers, AR photo filters inspired by exhibited works, and interactive galleries you can revisit anytime, creating lasting connections with custom souvenirs that keep giving.
Temporary Exhibitions Gallery
Access rotating contemporary art exhibitions featuring emerging and established artists. Your interactive coins provide AR-enhanced exhibition guides, artist statements, and curatorial insights. Each visit unlocks new content, making your custom coins a continuously evolving gateway to IVAM's dynamic programming.
Where to Get Your Smart Souvenir Coins
- Museum Entrance Desk: Purchase your arTag™ Smart Souvenir Suite immediately upon arrival at IVAM's main reception. Staff members will provide a brief orientation on how to activate your custom coins and begin your enhanced AR guide service experience.
- IVAM Museum Shop: Visit the dedicated museum shop located on the ground floor, where you'll find these premium NFC souvenir coins alongside other custom souvenirs. Shop staff can answer questions and demonstrate the AR souvenir coins functionality.
- Combo Ticket Packages: Choose special admission packages that bundle museum entry with your interactive coins at a discounted rate. These combination tickets offer excellent value while ensuring you don't miss this innovative user digital experience enhancement.
- Online Pre-Order: Reserve your smart souvenir coins through IVAM's official website before your visit. Pre-ordering guarantees availability and allows you to pick up your custom souvenirs at the express collection counter, saving time during your museum exploration.
How to Use Your Interactive Coins
Step 1: Tap or Scan to Activate
Simply tap the NFC sticker on your AR souvenir coins with any NFC-enabled smartphone, or scan the QR code with your camera. This instantly launches the WebAR application in your browser—no app download required. Your custom coins become your personalized museum guide.
Step 2: Enter Your Activation Code
On your first use, scratch off the protective coating on your activation card to reveal your unique access code. Enter this code in the WebAR interface to unlock the complete IVAM AR guide service and personalize your smart souvenir coins experience throughout the museum.
Step 3: Scan Exhibits to Unlock AR Content
Walk through IVAM's galleries and use your phone's camera through the WebAR interface to scan designated artworks and exhibit markers. Each scan unlocks immersive 3D models, virtual guides, artist interviews, and exclusive content that transforms these NFC souvenir coins into educational treasures.
Step 4: Revisit Your Collection Anytime
Your interactive coins serve as a permanent gateway to all unlocked digital content. Long after your IVAM visit, tap your custom souvenirs to relive memories, share experiences with friends, and explore additional content added over time—making these AR souvenir coins the gift that keeps giving.
Benefits for IVAM: Transforming Custom Souvenirs into Revenue & Engagement Tools
Premium Revenue Stream
These smart souvenir coins command premium pricing as high-value custom souvenirs that combine physical collectibility with digital innovation. The high-margin product generates significant revenue while positioning IVAM as a technology-forward cultural institution offering unique AR souvenir coins unavailable elsewhere.
Extended Visitor Engagement
Unlike traditional custom coins that collect dust, these NFC souvenir coins maintain ongoing connections with visitors. Each time users tap their interactive coins to revisit content, IVAM remains top-of-mind, encouraging repeat visits, membership conversions, and recommendations through this innovative AR guide service.
Social Media Growth
The WebAR application seamlessly integrates links to IVAM's social media channels, converting souvenir purchasers into followers and brand ambassadors. Visitors naturally share their unique user digital experience with AR souvenir coins on social platforms, creating organic marketing and expanding reach exponentially.
Enhanced Educational Value
These custom souvenirs transform IVAM visits into deeper learning experiences through rich AR guide service content. Educators, students, and art enthusiasts gain access to curatorial insights, technical analyses, and contextual information that elevate understanding, positioning IVAM as an educational leader in interactive coins technology.
Valuable Visitor Data
Activation codes and AR interactions provide IVAM with anonymized analytics on visitor behavior, popular exhibits, and engagement patterns. This data informs exhibition planning, content development, and marketing strategies, while these smart souvenir coins offer insights impossible to gather from traditional custom coins.
Distinctive Brand Positioning
Offering NFC souvenir coins distinguishes IVAM from competing cultural attractions and museums. These innovative AR souvenir coins demonstrate technological sophistication and visitor-centric thinking, attracting tech-savvy tourists and art lovers seeking cutting-edge user digital experience alongside world-class contemporary art collections.
Ready to Transform Your Venue with Smart Souvenir Coins?
Join IVAM and leading cultural institutions worldwide in offering custom souvenirs that combine NFC technology, AR guide service, and lasting visitor engagement. Discover how interactive coins and AR souvenir coins can revolutionize your user digital experience while generating premium revenue.
Get Started with Custom Coins Today