Souvenir Idea For
Instituto Inhotim
Instituto Inhotim, located in Brumadinho, Brazil, is one of the world's largest open-air contemporary art museums and botanical gardens. Spread across 140 hectares of lush Atlantic rainforest, this extraordinary cultural destination features over 700 works by more than 200 international artists displayed in pavilions and outdoor installations. The institute houses one of Latin America's most significant contemporary art collections, alongside rare botanical species from around the globe. With its unique integration of art, nature, and architecture, Inhotim offers visitors an immersive experience where monumental sculptures, cutting-edge galleries, and breathtaking landscapes create an unforgettable journey. The arTag™ Smart Souvenir Coins transform this experience into an interactive digital adventure, allowing visitors to unlock AR content and preserve their memories.
Your Interactive Digital Journey at Inhotim
Featured Exhibits with AR Experience
Cosmococa by Hélio Oiticica
Experience the revolutionary multimedia installations created by Brazilian artist Hélio Oiticica and filmmaker Neville D'Almeida. Through AR technology, unlock behind-the-scenes content, artist interviews, and interactive 3D explorations of these iconic quasi-cinemas that redefined sensory art experiences in the 1970s.
Sonic Pavilion by Doug Aitken
Discover the sounds from 200 meters beneath the earth's surface at Doug Aitken's Sonic Pavilion. Your smart souvenir coin unlocks exclusive AR content revealing the installation's technical creation process, geological information about Inhotim's underground formations, and the artist's vision for connecting visitors with Earth's hidden rhythms.
De Lama Lâmina by Matthew Barney
Explore Matthew Barney's monumental sculptural installation housed in its dedicated gallery. Use your interactive AR souvenir coin to access 3D models of the intricate mechanical tractor sculptures, watch documentary footage of the artwork's creation process, and discover the symbolism behind this meditation on transformation and industrial agriculture.
Narcissus Garden by Yayoi Kusama
Immerse yourself in Yayoi Kusama's reflective spheres scattered across Inhotim's landscape. Your NFC souvenir coin activates AR overlays that explain the work's conceptual foundation, showcase its original 1966 Venice Biennale presentation, and allow you to create virtual infinity mirror experiences combining Kusama's signature aesthetic with your surroundings.
Viewing Machine by Olafur Eliasson
Experience Olafur Eliasson's kaleidoscopic viewing device that transforms Inhotim's botanical landscape. Your custom smart coin unlocks AR content featuring the artist discussing perception and nature, interactive demonstrations of kaleidoscope optics, and a virtual gallery of different seasonal views through the Viewing Machine captured throughout the year.
Botanical Gardens Collection
Navigate Inhotim's extraordinary botanical collection featuring over 5,000 plant species from around the world. Your AR-enabled souvenir coin provides interactive identification guides, detailed information about rare palms and endangered species, virtual botanical tours narrated by Inhotim's horticulturists, and seasonal blooming alerts for future visits.
Where to Get Your Smart Souvenir Coin
- Main Entrance Reception: Purchase your arTag™ Smart Souvenir Coin at the visitor center when you arrive. Staff can explain the interactive AR features and help you choose from various custom coin designs featuring Inhotim's iconic artworks.
- Instituto Inhotim Gift Shops: Multiple gift shop locations throughout the grounds offer the complete smart souvenir kit, including the embossed metal coin, NFC sticker, protective capsule, and activation card with scratch-off code.
- Premium Ticket Packages: Select membership tiers and guided tour packages include a complimentary custom AR souvenir coin, providing immediate access to enhanced digital guide services throughout your visit.
- Online Pre-Order: Reserve your interactive NFC souvenir coin online before your visit and collect it at the express pickup counter, ensuring you don't miss any AR-enhanced exhibits during your Inhotim experience.
How to Use Your Smart Coin
Step 1: Activate Your Coin
Tap the NFC sticker with your smartphone or scan the QR code on your custom souvenir coin. Scratch off the activation code on the included card and enter it to unlock your personalized WebAR guide service—no app download required.
Step 2: Launch the AR Experience
Your browser automatically opens the interactive AR guide. Allow camera permissions to enable the full augmented reality features. The digital interface displays a map of all AR-enabled exhibits and your current location within Inhotim.
Step 3: Scan and Unlock Content
As you explore Instituto Inhotim, point your phone's camera at designated artworks and exhibits marked with AR indicators. Watch as 3D models, artist interviews, historical context, and interactive elements appear, enriching your user digital experience at each location.
Step 4: Revisit Anytime
Your smart souvenir coin becomes a permanent gateway to your Inhotim memories. Tap it anytime from home to access your collection of unlocked AR content, share experiences on social media, and receive notifications about new exhibitions and special events.
Benefits for Instituto Inhotim
Premium Revenue Stream
Custom AR souvenir coins offer exceptional profit margins as high-value collectibles. Unlike traditional souvenirs, these interactive coins justify premium pricing through their advanced NFC technology, lifetime digital access, and unique personalization features, significantly increasing per-visitor revenue.
Enhanced Visitor Engagement
Smart souvenir coins with AR guide service dramatically increase visitor interaction with exhibits. Guests spend more time exploring, unlock deeper content understanding, and create memorable digital experiences that transform passive viewing into active discovery, leading to higher satisfaction scores and positive reviews.
Social Media Amplification
The WebAR application integrates direct links to Inhotim's social media channels, encouraging visitors to share their interactive AR experiences. Each custom coin becomes a marketing tool that extends your reach far beyond the physical visit, building follower bases and creating organic promotional content.
Enriched Educational Value
Interactive NFC souvenir coins deliver layered educational content that traditional signage cannot match. AR experiences provide artist interviews, conservation information, and contextual depth that enhance Instituto Inhotim's mission as both art museum and botanical institution, appealing to educational groups and cultural tourists.
Valuable Visitor Data
Smart coins with activation codes provide insights into visitor behavior, popular exhibits, content engagement patterns, and return visitor rates. This data helps optimize exhibit placement, guide content development, and inform marketing strategies while respecting privacy through anonymized analytics.
Long-Term Visitor Relationships
Unlike disposable souvenirs, these custom interactive coins maintain ongoing connections with visitors. Send notifications about new exhibitions, special events, or membership offers directly to past guests who can instantly access updated content, transforming one-time visitors into long-term supporters and repeat guests.
Transform Your Venue with Smart Souvenir Technology
Discover how custom NFC souvenir coins with AR guide service can revolutionize visitor engagement and create new revenue opportunities for your museum, attraction, or cultural destination. Contact us today to learn about implementing the arTag™ Smart Souvenir Suite at your venue.
Get Started with Custom AR Coins