Souvenir Idea For
Henry Vilas Zoo
Henry Vilas Zoo, nestled in Madison's beautiful lakeside park, is a beloved free-admission zoo that has delighted families since 1911. This 28-acre zoological gem showcases over 650 animals representing more than 200 species from around the world. From majestic big cats and playful primates to fascinating reptiles and colorful birds, the zoo offers intimate wildlife encounters in naturalistic habitats. As a community-supported institution, Henry Vilas Zoo combines conservation education with family-friendly entertainment, featuring interactive exhibits, a historic carousel, and seasonal events. Now, with innovative arTag smart souvenir coins and custom AR guide service, visitors can transform their zoo experience into an interactive digital journey, unlocking immersive content and taking home a truly memorable NFC souvenir coin.

Your Interactive Digital Journey with Custom Coins & AR Technology
Six Featured Exhibits Enhanced by Smart Souvenir Coins
Arctic Passage - Polar Bears
Watch magnificent polar bears swim and play in their expansive habitat. Scan with your AR souvenir coin to unlock interactive 3D models showing their Arctic homeland, hunting behaviors, and conservation challenges facing these apex predators in the wild.
Primate House - Orangutans
Meet our intelligent orangutan family in their climbing-rich environment. Your custom NFC souvenir coin activates AR content revealing their remarkable tool-use abilities, rainforest habitat, and how visitors can support orangutan conservation efforts worldwide.
Herpetarium - Komodo Dragons
Discover the world's largest lizards in temperature-controlled comfort. Use your interactive coin's AR guide service to explore virtual 3D models, learn about their venomous bite, and see how these ancient reptiles hunt in their Indonesian island home.
Big Cat Country - African Lions
Experience the majesty of our lion pride in their savanna-inspired habitat. Your smart souvenir coin unlocks immersive AR content featuring roaring lions, pride dynamics, and interactive comparisons between different big cat species from around the globe.
Tropical Aviary - Exotic Birds
Walk among free-flying tropical birds in this immersive exhibit. Scan designated markers with your custom AR coin to identify species, hear their distinctive calls, and watch animated flight patterns through engaging augmented reality experiences.
Discovery Center - Touch Tanks
Get hands-on with aquatic creatures in supervised touch experiences. Your NFC souvenir coin provides AR overlays showing underwater ecosystems, marine conservation tips, and fascinating facts about the invertebrates you're meeting firsthand.
Where to Get Your Custom Souvenir Coin
- Main Entrance Gift Shop: Purchase your arTag smart souvenir coin when you arrive, featuring the zoo's custom embossed design with six featured animal exhibits.
- Discovery Center Store: Available at the indoor gift shop near the herpetarium, perfect for picking up this interactive coin during your visit.
- Special Member Package: Zoo members receive 20% discount on these custom coins as part of exclusive membership benefits and perks.
- Online Pre-Order: Reserve your NFC souvenir coin online before your visit and pick it up at will-call for seamless AR guide service activation.
How to Use Your Interactive Coin
Step 1: Tap to Activate
Simply tap your smartphone on the back of your NFC souvenir coin. Your phone's browser automatically opens the WebAR application—no app download required for this smart souvenir experience!
Step 2: Scratch & Enter Code
Scratch off the activation code on your included backing card and enter it in the WebAR interface. This one-time setup unlocks your personalized AR guide service for all six featured exhibits.
Step 3: Scan & Explore
At each featured exhibit, use the AR camera to scan designated markers or the animals themselves. Watch as 3D models, virtual guides, and immersive content appear on your screen through custom AR technology.
Step 4: Unlimited Access
Once unlocked, all content remains accessible anytime, anywhere! Revisit your favorite animals, share the user digital experience with friends, and keep learning long after you leave the zoo.
Benefits for Henry Vilas Zoo with Smart Souvenir Coins
New Revenue Stream
Generate additional income through custom souvenir coin sales while offering visitors premium AR guide service. These interactive coins command higher price points than traditional souvenirs, increasing per-visitor revenue for zoo operations and conservation.
Enhanced Visitor Engagement
Transform passive viewing into active learning with NFC souvenir coins and AR technology. Families spend more time at exhibits, children stay engaged longer, and educational outcomes improve through immersive user digital experience storytelling.
Social Media Growth
Embedded social media links in the AR guide service connect visitors to the zoo's Facebook, Instagram, and TikTok accounts. Drive follower growth, encourage content sharing, and maintain relationships with visitors long after their departure.
Educational Impact
Deliver deeper conservation messages through custom AR content that adapts to different age groups. Smart souvenir coins make learning memorable, supporting the zoo's educational mission while entertaining visitors with cutting-edge technology.
Visitor Analytics & Insights
Track which exhibits generate most interest, measure content engagement, and understand visitor behavior through NFC souvenir coin usage data. Make data-driven decisions about exhibit development, staffing, and marketing strategies.
Competitive Differentiation
Position Henry Vilas Zoo as an innovative, tech-forward attraction with interactive coins and AR experiences. Stand out from competing venues, attract tech-savvy families, and generate positive press coverage for these unique custom souvenirs.
Ready to Transform Your Venue with Smart Souvenir Coins?
Join Henry Vilas Zoo and other forward-thinking attractions in offering custom coins with NFC technology and AR guide service. Create memorable user digital experiences while boosting revenue and engagement. Contact us today to design your custom souvenir coin solution!
Get Started with Custom AR Souvenir Coins