Souvenir Idea For
Grand Place
Grand Place (Grote Markt) stands as Brussels' magnificent central square and a UNESCO World Heritage Site, renowned as one of Europe's most beautiful squares. Surrounded by opulent guildhalls with golden façades, the stunning Gothic Town Hall with its iconic 96-meter spire, and the ornate King's House (Maison du Roi), this historic square has been the heart of Brussels since the 13th century. Every two years, the square transforms into a spectacular floral carpet during the Flower Carpet festival. Grand Place serves as a living museum of Gothic, Baroque, and Louis XIV architecture, where visitors can experience centuries of Belgian history, culture, and craftsmanship. Now, with arTag™ smart souvenir coins featuring NFC technology and interactive AR guide service, visitors can unlock immersive digital experiences and preserve their Grand Place memories forever through custom coins that blend physical collectibles with cutting-edge user digital experience.
Your Digital Journey Through Grand Place with Interactive Coins
6 Featured Exhibits Unlocked by Your AR Souvenir Coins
Town Hall (Hôtel de Ville)
Scan this Gothic masterpiece built in 1402 to reveal a 3D AR model of its famous tower topped by the archangel Michael. Explore the intricate architecture, learn about the historic rooms inside, and discover hidden details of the façade's 137 statues through interactive AR content accessed via your custom coins.
Guild Houses
Use your NFC souvenir coins to unlock stories of the medieval guilds. Scan any of the ornate guild houses to see their original 17th-century appearance in AR, learn about the powerful craftsmen associations, and discover the symbolism behind each building's unique decorative elements and golden façades.
King's House (Maison du Roi)
Point your smart souvenir coins at this stunning Neo-Gothic building housing the Brussels City Museum. Experience AR reconstructions of historical exhibitions, virtually tour the Manneken Pis costume collection, and explore the building's transformation through centuries with immersive 3D visualizations and historical narratives.
Breadhouse (Maison du Roi d'Espagne)
Your interactive coins reveal the secrets of this magnificent guildhall topped with a golden dome. Unlock AR content showing the Bakers' Guild heritage, see period-dressed virtual guides explain the building's history, and witness a 360° view of the square as it appeared during the Spanish Netherlands era.
Grand Place Flower Carpet
Experience the biennial Flower Carpet festival year-round through AR! Scan the square's center with your custom souvenirs to see previous carpet designs bloom in augmented reality. Learn about the 700,000 begonias used, watch time-lapse AR animations of the creation process, and explore the intricate patterns up close.
Brussels Tapestry Heritage
Activate your AR guide service at designated points to discover Brussels' legendary tapestry tradition. Your NFC souvenir coins unlock virtual exhibitions of famous Brussels tapestries, show craftsmen at work in AR, and explain how these textiles brought wealth and fame to the city during the Renaissance period.
Where to Get Your Smart Souvenir Coins
- Grand Place Visitor Center: Located at the Town Hall entrance, purchase your premium NFC souvenir coins with complete AR guide service included. Each custom coin comes in a protective acrylic capsule with activation card.
- Museum Shop at King's House: Available at the Brussels City Museum gift shop on the ground floor. Choose from exclusive Grand Place designs featuring the square's iconic buildings embossed on high-quality metal interactive coins.
- Combo Packages: Purchase smart souvenir coins with museum entry tickets at a discounted rate. Special editions include vintage Grand Place designs and limited-edition custom coins for special events and festivals.
- Online Pre-Order: Reserve your AR souvenir coins online before your visit and collect them at any pickup point around Grand Place. Pre-activation available for immediate use upon arrival with our user digital experience platform.
How to Use Your Interactive Coins
Step 1: Activate Your NFC Souvenir Coins
Tap the NFC smart sticker on your custom coins with your smartphone or scan the QR code. On first use, scratch off the activation code on your card and enter it to unlock the complete AR guide service. No app download required—everything works through your mobile browser instantly.
Step 2: Access Your WebAR Guide
Your interactive coins launch the Grand Place WebAR application automatically. Browse the map showing all 6 featured exhibits, check your collection of unlocked AR content, and navigate to each location with GPS-enabled directions integrated into your smart souvenir coins interface.
Step 3: Scan Exhibits to Unlock AR Content
At each featured location around Grand Place, point your phone's camera at the designated marker or building. Your AR souvenir coins unlock immersive 3D models, virtual guides, historical reconstructions, and multimedia stories. Collect all 6 exhibits to complete your user digital experience journey.
Step 4: Revisit Anytime, Anywhere
Your custom souvenirs become a permanent gateway to your Grand Place memories. Simply tap your NFC souvenir coins at home to re-access all unlocked AR content, share experiences on social media, and relive your Brussels adventure. The interactive coins work forever with no subscription or additional fees.
Benefits for Grand Place & Brussels Tourism
Premium Revenue Stream
Smart souvenir coins generate high-margin revenue at €15.90 per unit compared to traditional souvenirs. Custom coins offer perceived value through NFC technology and AR guide service, with low production costs and no ongoing content delivery expenses. Perfect for museum shops and visitor centers seeking profitable custom souvenirs.
Extended Visitor Engagement
Interactive coins encourage longer dwell times as visitors explore all 6 featured exhibits to unlock AR content. The AR guide service transforms passive sightseeing into an active treasure hunt, increasing visitor satisfaction scores. NFC souvenir coins provide measurable engagement data showing which exhibits attract the most interaction.
Social Media Marketing
AR souvenir coins naturally encourage social sharing. The WebAR platform integrates Brussels Tourism's social media accounts, driving follower growth and online engagement. Visitors sharing their user digital experience with custom coins create authentic marketing content. Track hashtag performance and viral reach through the interactive coins dashboard.
Enhanced Educational Value
Smart souvenir coins transform Grand Place into an interactive classroom. AR guide service delivers rich historical content, architectural details, and cultural stories that traditional signage cannot match. Teachers and tour guides praise custom souvenirs as learning tools. NFC technology makes educational content accessible to international visitors in multiple languages.
Valuable Visitor Analytics
Interactive coins provide unprecedented data on visitor behavior. Track which of the 6 featured exhibits receive the most scans, understand visitor flow patterns, and measure content engagement through AR souvenir coins. This data informs future exhibitions and marketing strategies. NFC souvenir coins offer insights that traditional custom coins cannot provide.
Sustainable & Innovative Brand
Position Grand Place as a forward-thinking UNESCO site embracing digital innovation. Smart souvenir coins reduce paper waste from printed guides while offering superior user digital experience. Custom souvenirs with NFC technology appeal to tech-savvy millennials and Gen Z travelers. Win tourism innovation awards and media coverage with AR guide service implementation.
Ready to Transform Your Venue with Smart Souvenir Coins?
Join Grand Place and other prestigious venues in offering custom coins with NFC technology and AR guide service. Create interactive coins that deliver unforgettable user digital experience while generating premium revenue. Contact us today to design your custom souvenirs and AR souvenir coins program.
Launch Your Interactive Coins Program