Souvenir Idea For
Govett-Brewster Art Gallery
The Govett-Brewster Art Gallery in New Plymouth, New Zealand, is internationally renowned as a pioneering institution for contemporary art and lens-based media. Established in 1970, it houses the prestigious Len Lye Centre, celebrating the kinetic sculptor and filmmaker's groundbreaking work. The gallery's striking architectural design mirrors the innovative spirit of the artworks within, featuring rotating exhibitions of New Zealand and international contemporary artists. With its collection spanning moving image, kinetic sculpture, painting, photography, and new media installations, the Govett-Brewster offers visitors an immersive journey through cutting-edge artistic expression. Now, with arTag™ Smart Souvenir Coins featuring NFC technology and AR guide service, visitors can take home an interactive custom souvenir that transforms their gallery experience into a lasting digital collection, making it the perfect custom coin for art enthusiasts and collectors alike.
Your Digital Journey with Smart Souvenir Coins
Featured Exhibits Available via AR Guide Service
Len Lye's Wind Wand
Experience the iconic 45-meter kinetic sculpture in augmented reality. Your interactive coin unlocks 3D models showing the Wind Wand's movement patterns, construction details, and Lye's creative vision through AR technology.
Universe Installation
Scan this mesmerizing kinetic installation with your NFC souvenir coin to unlock behind-the-scenes content, artist interviews, and interactive AR animations that bring Len Lye's vision to life on your smartphone.
Contemporary Māori Art Collection
Use your custom souvenir coin to access immersive AR content featuring works by leading Māori artists. Discover cultural narratives, artistic techniques, and the stories behind these powerful contemporary pieces through your digital experience.
Moving Image Gallery
Your AR souvenir coin provides exclusive access to experimental films, video art installations, and digital media works. Unlock curated playlists and artist commentaries that enhance your user digital experience long after your visit.
Kinetic Sculpture Collection
Tap your smart souvenir coin to explore interactive 3D models of rotating kinetic sculptures. View them from all angles, learn about their mechanisms, and understand the engineering behind these mesmerizing art pieces through AR guide service.
Photography & Light Art Exhibitions
Your interactive coin unlocks extended galleries of lens-based artworks. Access high-resolution images, artist statements, and AR-enhanced viewing experiences that reveal hidden details in photographic and light-based installations.
Where to Get Your Smart Souvenir Coin
- Gallery Reception Desk: Purchase your custom coin at the main entrance when you arrive. Staff can explain the AR guide service features and help you get started.
- Museum Shop: The Govett-Brewster gift shop offers the complete arTag™ Smart Souvenir Suite, including the embossed metal coin, NFC sticker, acrylic capsule, and activation card—the perfect interactive souvenir.
- Combination Packages: Special bundles available combining gallery admission with your NFC souvenir coin for enhanced value and a complete digital experience throughout your visit.
- Online Pre-Orders: Reserve your custom souvenir coin before your visit through the gallery website. Collect at reception and start your AR journey immediately upon arrival.
How to Use Your Interactive Coin
Step 1: Tap or Scan
Simply tap the NFC smart sticker on your coin with your smartphone, or scan the QR code. The WebAR application launches instantly in your browser—no app download required for this seamless digital experience.
Step 2: Activate Your Coin
On first use, scratch off the code on your activation card and enter it to unlock the AR guide service. This adds security and creates an exciting moment of discovery with your custom souvenir.
Step 3: Scan and Collect
Walk through the gallery and use your smartphone camera to scan designated artworks and exhibits. Each scan unlocks immersive AR content—3D models, videos, artist interviews—building your personal digital collection.
Step 4: Enjoy Forever
Your smart souvenir coin remains a permanent portal to your collection. Tap it anytime, anywhere to revisit the gallery experience, share with friends, and access new content as exhibitions change—a truly lasting interactive souvenir.
Benefits of Smart Souvenir Coins for Govett-Brewster Art Gallery
Premium Revenue Stream
Generate significant income with high-margin custom coins that visitors perceive as valuable collectibles. The interactive AR technology justifies premium pricing while providing tangible and digital value that traditional souvenirs cannot match.
Enhanced Visitor Engagement
Transform passive gallery visits into active digital experiences. NFC souvenir coins encourage visitors to explore more exhibits, spend more time in the gallery, and engage deeply with artworks through gamified AR content collection and interactive elements.
Social Media Growth
Each smart souvenir coin includes embedded links to the gallery's social media channels. Convert one-time visitors into ongoing followers, building a sustainable digital community that shares AR experiences and promotes the venue organically through custom souvenirs.
Educational Enhancement
The AR guide service delivers rich educational content through engaging formats. Interactive coins enable deeper learning about artworks, artists, and techniques—perfect for schools, tourists, and art enthusiasts seeking meaningful user digital experiences beyond standard labels.
Valuable Analytics & Insights
Track which exhibits generate the most interest through NFC souvenir coin interactions. Collect visitor data, understand behavior patterns, and measure engagement to optimize exhibitions, improve marketing strategies, and make informed curatorial decisions for future displays.
Lasting Brand Connection
Unlike disposable souvenirs, AR souvenir coins create permanent touchpoints with visitors. Each time they tap their custom coin, they reconnect with the gallery brand, receive updates about new exhibitions, and are reminded to return—building loyalty through interactive technology and meaningful digital experiences.
Ready to Transform Your Gallery Experience?
Discover how arTag™ Smart Souvenir Coins can revolutionize visitor engagement, create premium revenue streams, and build lasting connections with your audience. Contact us today to implement custom coins with NFC technology and AR guide service at your venue.
Get Started with Smart Souvenir Coins