Souvenir Idea For
ESMA Museum and Site of Memory
The ESMA Museum and Site of Memory (Espacio Memoria y Derechos Humanos) in Buenos Aires stands as Argentina's most significant memorial dedicated to victims of the military dictatorship (1976-1983). Located in the former Navy School of Mechanics, where over 5,000 people were detained and tortured, this UNESCO-recognized site transforms a dark chapter of history into a powerful space for reflection, education, and human rights advocacy. The museum features authentic detention cells, testimonial exhibitions, recovered personal belongings, documentary archives, and multimedia installations that honor the memory of the disappeared while educating visitors about state terrorism and the ongoing fight for justice and truth in Argentina.
Your Digital Journey Through Memory: Custom Smart Souvenir Coins with AR Guide Service
Six Featured Exhibits Unlocked with Your Interactive AR Souvenir Coins
The Officers' Casino
Scan to unlock a 3D reconstruction of this building where captors lived while prisoners suffered below. Through AR, witness the chilling juxtaposition of normalcy and horror, with survivor testimonials bringing this space to life.
The Detention Center "Capucha"
Experience an immersive AR recreation of the clandestine detention center where victims were held blindfolded. Your custom NFC souvenir coin triggers authentic audio testimonies and holographic representations of this haunting space.
Wall of Memory
Your smart souvenir coins unlock AR portraits and life stories of the disappeared. Interactive coins reveal photographs, biographical details, and personal items, creating an intimate connection with those who were lost.
The Mothers of Plaza de Mayo Exhibition
Tap your AR souvenir coin to see archival footage and 3D animations of the iconic white-scarfed mothers marching. The WebAR guide showcases their resistance movement through interactive timelines and virtual guide narratives.
Recovered Objects Collection
These custom coins with AR guide service reveal the stories behind personal belongings recovered from the site—letters, photographs, and documents. Scan objects to trigger AR overlays showing their original owners and contexts.
The Trial of the Juntas Documentation
Your interactive souvenir coins unlock AR access to digitized trial documents, testimony videos, and judicial proceedings. The NFC souvenir coins provide a comprehensive digital experience of Argentina's groundbreaking human rights trials.
Where to Get Your Smart Souvenir Coins
- Museum Entrance: Purchase your custom souvenir coins at the main reception desk upon arrival. Each coin comes with an activation card and protective acrylic capsule.
- Museum Gift Shop: Visit our dedicated souvenir shop near the exit to select from various custom coin designs, each offering the full AR guide service for all exhibits.
- Combo Packages: Special admission packages include your smart souvenir coin with NFC technology, providing both physical keepsake and complete interactive digital experience throughout your visit.
- Online Pre-Order: Reserve your AR souvenir coins online before your visit and collect them at the entrance, ensuring you don't miss any interactive content during your museum experience.
How to Use Your Interactive Coins
Step 1: Tap or Scan
Hold your smartphone near the NFC souvenir coin to automatically launch the WebAR application, or scan the QR code on your custom coin. No app download required—works directly in your browser.
Step 2: Activate Your Coin
On first use, scratch off the activation code on your card and enter it to unlock the complete AR guide service. This ensures your smart souvenir coins are secure and personalized to your visit.
Step 3: Explore with AR
Point your phone's camera at designated markers throughout the museum exhibits. Your interactive AR souvenir coins trigger immersive 3D models, survivor testimonies, historical footage, and virtual guides at each location.
Step 4: Revisit Anytime
Your custom NFC souvenir coins become a permanent gateway to your collected digital content. Tap your coin anytime, anywhere to revisit the exhibits, share with others, and continue your user digital experience.
Benefits of Smart Souvenir Coins for ESMA Museum
Premium Revenue Stream
These custom souvenir coins offer high-margin revenue potential. Unlike traditional souvenirs, interactive AR souvenir coins command premium pricing while providing tangible value through comprehensive digital guide services and lasting educational content.
Extended Visitor Engagement
Smart souvenir coins with NFC technology keep visitors connected long after their museum visit. The user digital experience continues at home, strengthening emotional bonds with the museum's mission and encouraging repeat visits and referrals.
Social Media Growth
Custom coins with AR guide service integrate direct links to ESMA's social media platforms. Visitors naturally share their interactive experiences, expanding your reach organically while building a engaged online community for human rights advocacy.
Enhanced Educational Impact
AR souvenir coins transform passive observation into active learning. The WebAR guide delivers layered storytelling—testimonies, 3D reconstructions, and historical context—making difficult history more accessible and memorable for diverse audiences.
Valuable Visitor Data
Interactive souvenir coins provide analytics on which exhibits resonate most, visitor engagement patterns, and demographic insights. This data enables ESMA to refine exhibits, optimize messaging, and demonstrate impact to stakeholders and funders.
Distinctive Brand Positioning
Offering custom NFC souvenir coins positions ESMA as an innovative memorial site blending technology with remembrance. These smart coins differentiate the museum, attracting tech-savvy younger visitors while honoring the dignity of historical testimony.
Transform Your Museum Experience with Custom Smart Souvenir Coins
Discover how interactive AR souvenir coins with NFC technology can enhance visitor engagement, create new revenue streams, and extend your museum's educational mission beyond physical walls. Contact us today to implement custom coins with AR guide service at your venue.
Get Started with Smart Souvenir Coins