Souvenir Idea For
Collection de l'Art Brut
The Collection de l'Art Brut in Lausanne, Switzerland, stands as a world-renowned institution dedicated to preserving and showcasing Art Brut—raw, unfiltered artistic expression created outside conventional artistic traditions. Founded by Jean Dubuffet in 1976, this unique museum houses over 70,000 works by self-taught artists, psychiatric patients, and visionary creators who work beyond mainstream culture. Located in the beautiful Château de Beaulieu, the collection features extraordinary paintings, sculptures, textiles, and assemblages that challenge traditional notions of art. Visitors explore powerful works that embody pure creativity, emotional intensity, and unconventional perspectives. The museum offers an intimate, thought-provoking experience that celebrates the boundless human imagination and the universal need for artistic expression, making it an essential destination for art enthusiasts and curious travelers alike.

Your Digital Art Brut Journey with Smart Souvenir Coins
Six Featured Art Brut Masterpieces with AR Interactive Coins
Adolf Wölfli's Epic Narratives
Unlock AR animations of Wölfli's intricate musical and visual compositions. These custom AR souvenir coins reveal the Swiss artist's fantastical autobiographical universes filled with detailed patterns, imaginary landscapes, and original musical notations. Experience interactive 3D layers of his dense, colorful drawings that consumed his life in psychiatric care from 1895 to 1930.
Aloïse Corbaz's Romantic Theater
Scan your NFC souvenir coin to explore Aloïse's vibrant theatrical scenes and imaginary lovers in augmented reality. The interactive AR guide service brings to life her passionate, large-scale colored-pencil works depicting opera stars and royalty. Discover hidden symbols and romantic narratives within her distinctive style developed during decades of institutionalization.
Augustin Lesage's Architectural Visions
Your smart souvenir coin activates immersive 3D models of Lesage's monumental, symmetrical compositions. This French coal miner created massive paintings guided by spiritual visions, featuring intricate architectural structures and ornamental details. The user digital experience allows you to zoom into microscopic details and understand the mediumistic process behind his extraordinary creations.
Judith Scott's Fiber Sculptures
These interactive coins unlock 360-degree views of Scott's enigmatic wrapped sculptures. Born deaf and with Down syndrome, Scott created powerful textile cocoons around found objects. The AR souvenir coins enable virtual unwrapping experiences, revealing hidden objects and providing insight into her intuitive creative process that transcended verbal communication.
Carlo Zinelli's Repetitive Figures
Tap your custom coins to animate Zinelli's rhythmic arrays of human and animal figures. The AR guide service demonstrates how this Italian artist developed his signature style of repetitive, double-sided compositions painted in gouache. Watch his figures multiply and move across your screen, understanding his unique visual language developed in a psychiatric hospital.
Henry Darger's Imaginary Realms
Use your NFC souvenir coins to explore Darger's vast illustrated epic "The Story of the Vivian Girls." These smart souvenir coins provide AR panoramas of his watercolor battle scenes and fantastical landscapes created in secret over decades. Experience the scale and narrative complexity of one of outsider art's most ambitious projects through interactive digital storytelling.
Where to Get Your Art Brut Smart Coins
- Museum Reception Desk: Available at the Collection de l'Art Brut entrance when you purchase your admission ticket. Staff can explain the custom souvenir coin features and AR guide service capabilities.
- Museum Gift Shop: The boutique at Château de Beaulieu offers these interactive coins as premium custom souvenirs alongside traditional merchandise. Choose from embossed designs featuring iconic Art Brut motifs.
- Combination Packages: Special bundles include museum admission plus your NFC souvenir coin with activated AR guide service, offering excellent value for the complete user digital experience.
- Multi-Language Support: The smart souvenir coins activate WebAR content in French, German, English, and Italian, ensuring all visitors can fully enjoy these interactive coins regardless of their native language.
How to Use Your Interactive Coins
Step 1: Activate Your Smart Coin
Tap your smartphone to the NFC souvenir coin or scan the QR code on the backing card. No app download needed—the WebAR experience launches instantly in your browser. Scratch off the activation code and enter it to unlock your personalized AR guide service.
Step 2: Begin Your Digital Journey
Your custom coins now serve as your gateway to the Collection de l'Art Brut's digital treasures. The AR souvenir coins remember your profile and preferences, creating a seamless user digital experience throughout your museum visit.
Step 3: Scan Artworks and Exhibits
Point your camera at marked artworks to unlock immersive AR content. These interactive coins trigger 3D models, artist biographies, audio narratives, and behind-the-scenes stories. Each scan adds content to your personal collection, building your own curated Art Brut archive.
Step 4: Revisit Anytime, Anywhere
Your smart souvenir coins provide lifetime access to your unlocked content. Tap your NFC souvenir coin at home to relive your museum experience, share discoveries with friends, or explore additional content as the collection grows. These custom souvenirs keep giving long after your visit.
Benefits for Collection de l'Art Brut
Premium Revenue Stream
These custom coins command premium pricing as high-value custom souvenirs that combine physical collectibility with digital functionality. The AR souvenir coins offer superior margins compared to traditional merchandise while positioning the museum as an innovation leader in cultural technology and interactive coins design.
Enhanced Visitor Engagement
Smart souvenir coins transform passive viewing into active exploration, increasing dwell time and deepening visitor connections with Art Brut. The user digital experience encourages thorough exhibition exploration as visitors seek to unlock all featured content through their NFC souvenir coins, creating more memorable and meaningful museum experiences.
Extended Social Media Reach
The AR guide service embedded in these interactive coins includes integrated social sharing features and direct links to museum platforms. Visitors naturally share their AR souvenir coins experiences online, generating organic content and expanding the Collection de l'Art Brut's digital presence far beyond physical visits with custom souvenirs that promote ongoing engagement.
Enriched Educational Value
Smart souvenir coins provide layered educational content impossible with traditional labels. The AR guide service delivers artist backgrounds, artistic techniques, historical context, and thematic connections through these custom coins, making complex Art Brut concepts accessible to diverse audiences while supporting the museum's educational mission through innovative interactive coins technology.
Valuable Visitor Data
NFC souvenir coins activation and usage provide actionable analytics about visitor behavior, popular exhibits, and engagement patterns. This data from custom souvenirs helps optimize exhibitions, refine interpretive strategies, and demonstrate impact to funders, while the AR souvenir coins system respects privacy through aggregated insights rather than invasive tracking.
Distinctive Brand Identity
Adopting smart souvenir coins positions Collection de l'Art Brut as a forward-thinking institution that honors artistic innovation through technological innovation. These interactive coins reinforce the museum's reputation for celebrating unconventional creativity while these custom coins create buzz, attract tech-savvy visitors, and differentiate the venue in Switzerland's competitive cultural tourism landscape.
Bring Smart Souvenir Coins to Your Cultural Venue
Transform your museum or attraction with custom coins that deliver unforgettable AR guide service experiences. Our interactive coins, NFC souvenir coins, and AR souvenir coins create lasting connections between visitors and your collection. Discover how custom souvenirs with advanced user digital experience technology can elevate engagement and revenue for your institution.
Launch Your Smart Souvenir Solution