Souvenir Idea For
Centro Cultural Banco do Brasil
The Centro Cultural Banco do Brasil (CCBB) in Rio de Janeiro stands as one of Brazil's premier cultural institutions, housed in a magnificent neoclassical building from 1906 in the historic downtown district. This architectural gem showcases world-class exhibitions spanning contemporary art, photography, cinema, theater, and music across its elegantly restored galleries. With over 2 million visitors annually, CCBB Rio is among the world's most-visited museums, offering diverse cultural programming that celebrates both Brazilian heritage and international artistic movements. The venue's stunning architecture, featuring original marble staircases and ornate details, provides an inspiring backdrop for experiencing art and culture. Now, visitors can enhance their CCBB experience with custom smart souvenir coins featuring NFC technology and interactive AR guide service.

Your Digital Journey with arTag™ Smart Souvenir Coins
Six Featured AR-Enhanced Exhibits
Neoclassical Architecture Hall
Unlock 3D models revealing the building's 1906 architectural heritage. Watch interactive AR animations showing the transformation from bank headquarters to cultural center, with detailed views of original marble work, columns, and ornate ceiling decorations through your interactive coins.
Contemporary Art Gallery
Experience AR-enhanced contemporary Brazilian art exhibitions. Access artist interviews, behind-the-scenes creation processes, and interactive commentary. Your custom souvenir coins provide exclusive digital content about featured works, artistic techniques, and cultural context through AR guide service.
Photography Exhibition Space
Scan photography exhibits to reveal curator narratives and photographer perspectives. The NFC souvenir coins unlock augmented reality overlays showing photographic techniques, historical context, and thematic connections. Build your personal digital collection of photographic masterpieces.
Cinema and Screening Room
Discover the history of Brazilian cinema through AR storytelling. Your smart souvenir coins activate virtual film reels, director interviews, and movie poster galleries. Access exclusive content about CCBB's role in preserving and promoting national cinematography through interactive AR experiences.
Performing Arts Theater
Explore the venue's theatrical heritage with AR-enhanced performances. Scan designated spots to watch virtual performances, costume designs, and stage history. These AR souvenir coins preserve memories of shows and provide behind-the-curtain access to theatrical productions and music performances.
Historic Banking Hall
Journey through the building's financial past with immersive AR content. Your custom coins unlock virtual tours showing original banking operations, historical currency displays, and economic heritage. Experience time-travel animations transforming the space from 1906 bank to modern cultural hub.
Where to Get Your Smart Souvenir Coins
- Main Entrance Reception: Purchase your arTag™ custom souvenir coins at the CCBB welcome desk upon arrival, where staff will explain the interactive AR guide service features.
- Museum Gift Shop: Find exclusive CCBB-branded NFC souvenir coins in the cultural center's gift shop, available as standalone items or in premium exhibition packages with custom coins.
- Ticket Counter Bundle: Combine your admission ticket with smart souvenir coins at a special package price, ensuring your interactive AR guide service begins immediately upon entry.
- Online Pre-Order: Reserve your AR souvenir coins online before visiting. Select from various custom designs featuring CCBB architectural elements, then collect them at the designated pickup counter.
How to Use Your Interactive Coins
Step 1: Activate Your Smart Souvenir
Tap the NFC souvenir coins with your smartphone or scan the QR code on your custom coins. The WebAR application launches instantly in your browser—no app download required for the AR guide service.
Step 2: Enter Activation Code
Scratch off the protective coating on your activation card and enter the unique code. This one-time setup authenticates your AR souvenir coins and personalizes your digital user experience throughout CCBB.
Step 3: Scan Exhibits to Unlock AR Content
Walk through galleries and point your phone camera at designated markers near exhibits. Your interactive coins unlock immersive 3D models, virtual guides, artist interviews, and exclusive AR content at each featured location.
Step 4: Revisit Your Collection Anytime
Your custom souvenir coins remain a permanent gateway to your unlocked content. Tap them anytime, anywhere to revisit your personalized CCBB digital collection, share experiences, and relive memories through your NFC souvenir coins.
Benefits for Centro Cultural Banco do Brasil
Premium Revenue Stream
Generate significant profit margins from custom souvenir coins sales. The high perceived value of NFC-enabled interactive coins justifies premium pricing while providing visitors with lasting value through AR guide service, creating sustainable revenue beyond traditional admissions.
Extended Visitor Engagement
Smart souvenir coins keep CCBB connected with visitors long after their physical visit. The AR souvenir coins enable ongoing digital interactions, encouraging return visits, social media sharing, and sustained cultural engagement with your institution's programming and exhibitions.
Social Media Amplification
Custom coins with AR capabilities create shareable moments. The interactive AR guide service encourages visitors to post experiences across social platforms, organically growing CCBB's follower base and online presence while attracting new audiences through authentic user-generated content.
Enhanced Educational Value
NFC souvenir coins transform passive viewing into active learning. The AR guide service delivers rich contextual information, curator insights, and multimedia content that deepens visitor understanding of exhibits, supporting CCBB's educational mission while creating memorable interactive coins experiences.
Valuable Visitor Analytics
Track which exhibits generate most engagement through your AR souvenir coins usage data. Understand visitor preferences, dwell times, and content interests to optimize future exhibitions, marketing strategies, and custom souvenirs offerings based on real behavioral insights from smart souvenir coins.
Distinctive Brand Positioning
Position CCBB as an innovative cultural leader embracing technology. Custom coins with NFC technology and AR guide service differentiate your venue from competitors, attracting tech-savvy audiences and enhancing reputation as a forward-thinking institution offering unique interactive coins experiences.
Transform Your Cultural Venue with Smart Souvenir Technology
Join leading museums and attractions worldwide offering custom coins with NFC technology and interactive AR guide service. Enhance visitor engagement, generate premium revenue, and create unforgettable digital experiences with arTag™ AR souvenir coins.
Get Started with Custom Smart Souvenir Coins