Souvenir Idea For
Casa Milà (La Pedrera)
Casa Milà, famously known as La Pedrera ("The Stone Quarry"), is one of Antoni Gaudí's most iconic masterpieces and a UNESCO World Heritage Site. Built between 1906 and 1912, this revolutionary apartment building showcases Gaudí's naturalistic architectural style with its undulating stone facade, wrought-iron balconies, and surreal rooftop featuring warrior-like chimneys. Located on Barcelona's prestigious Passeig de Gràcia, La Pedrera represents a turning point in modernist architecture, eliminating load-bearing walls and creating a structure inspired by nature's organic forms. Today, visitors explore the innovative design through its apartments, attic space, and the spectacular rooftop terrace, discovering how Gaudí's vision transformed residential architecture forever. Now, with custom smart souvenir coins featuring NFC technology and AR guide services, visitors can unlock immersive digital experiences and preserve their Casa Milà memories through interactive AR souvenir coins.
Your Digital Journey Through Casa Milà with Smart Souvenir Coins
Six Featured AR Experiences with Interactive Coins
The Undulating Facade
Scan the iconic stone facade to unlock a 3D AR model showing how Gaudí's biomimetic design mimics ocean waves and mountain formations. Watch the building's structure animate to reveal the revolutionary self-supporting framework that eliminated traditional load-bearing walls, making this custom AR souvenir experience truly educational.
The Warrior Chimneys
Use your NFC souvenir coin to activate an AR experience on the rooftop terrace, bringing the surreal warrior-like chimneys and ventilation towers to life. Discover how these functional elements became sculptural art pieces, with virtual guides explaining Gaudí's innovative ventilation system through your interactive coins.
The Pedrera Apartment
Scan the period-furnished apartment to reveal how families lived in this avant-garde building in the early 1900s. Your smart souvenir coin unlocks AR overlays showing original furniture placements, daily life scenes, and architectural details that demonstrate Gaudí's attention to functional living spaces within artistic design.
The Attic (Espai Gaudí)
Activate AR content in the spectacular parabolic arch attic to explore Gaudí's complete architectural philosophy. Your custom coins provide access to 3D models demonstrating his structural innovations, nature-inspired techniques, and the genius behind Casa Milà's catenary arches, making this AR guide service invaluable.
The Wrought-Iron Balconies
Point your phone at the intricate ironwork to unlock AR animations showing Josep Maria Jujol's artistic contribution to La Pedrera. These interactive AR souvenir coins reveal how recycled materials were transformed into organic, seaweed-inspired sculptures that perfectly complement Gaudí's vision of natural architecture.
The Courtyards & Light System
Scan the interior courtyards to experience Gaudí's revolutionary natural lighting system through AR visualization. Your NFC souvenir coin demonstrates how the gradient-painted walls and strategic window placement optimized light distribution throughout the building, showcasing functional innovation through custom souvenirs with digital experiences.
Where to Get Your Smart Souvenir Coin
- Main Entrance Gift Shop: Purchase your custom souvenir coin immediately after ticket validation at the ground floor boutique, featuring exclusive Casa Milà designs with embedded NFC technology.
- Rooftop Terrace Kiosk: A premium souvenir station on the iconic rooftop offers limited edition interactive coins with warrior chimney motifs, perfect for starting your AR guide service experience.
- Combo Ticket Package: Select entrance packages include a complimentary smart souvenir coin, providing immediate access to all six AR experiences throughout your visit to La Pedrera.
- Online Pre-Order: Reserve your NFC souvenir coin online when booking tickets and collect it at the designated FastPass counter, ensuring you don't miss any AR content during your Casa Milà exploration.
How to Use Your Interactive Coin
Step 1: Tap or Scan to Activate
Simply tap the NFC sticker on your smart souvenir coin with your smartphone, or scan the QR code to instantly launch the WebAR application in your browser—no app download required for this seamless AR guide service.
Step 2: Enter Activation Code
On first use, scratch off the code on your included activation card and enter it to unlock your personalized Casa Milà digital experience. This ensures your custom coins remain exclusively yours and prevents unauthorized access.
Step 3: Scan Featured Exhibits
Walk through La Pedrera and point your phone's camera at designated markers near the six featured locations. Watch as immersive 3D models, historical reconstructions, and virtual guides appear through your interactive AR souvenir coins experience.
Step 4: Relive Memories Anytime
Your NFC souvenir coin becomes a permanent gateway to revisit all unlocked AR content from home. Share your user digital experience with friends, explore additional content, and stay connected to Casa Milà through integrated social media links.
Benefits for Casa Milà with Smart Souvenir Coins
Premium Revenue Stream
Custom souvenir coins offer high profit margins as premium collectibles. Visitors perceive exceptional value in these interactive coins that combine tangible keepsakes with cutting-edge AR guide service, creating a compelling upsell opportunity at multiple retail locations throughout La Pedrera.
Enhanced Visitor Engagement
NFC souvenir coins transform passive observation into active exploration. Visitors spend more time at exhibits, interact deeply with Gaudí's architectural innovations, and gain richer educational experiences through AR content, increasing overall satisfaction scores and positive reviews for Casa Milà.
Long-Term Digital Connection
Smart souvenir coins create permanent touchpoints with visitors long after they leave Barcelona. The WebAR platform includes embedded social media links, enabling Casa Milà to grow Instagram, Facebook, and TikTok followers while maintaining ongoing engagement with custom coins that keep bringing visitors back digitally.
Enriched Educational Value
AR souvenir coins deliver complex architectural concepts through interactive 3D visualizations that traditional signage cannot match. This AR guide service makes Gaudí's genius accessible to all ages and languages, positioning Casa Milà as an innovative leader in heritage site interpretation through user digital experience technology.
Valuable Visitor Analytics
Each interactive coin activation provides insights into visitor behavior, popular exhibits, engagement duration, and demographic patterns. These analytics from NFC souvenir coins enable data-driven decisions for exhibit optimization, staffing, marketing campaigns, and content updates specific to Casa Milà's audience preferences.
Distinctive Brand Positioning
Custom coins featuring NFC technology differentiate Casa Milà from competitors as a forward-thinking cultural institution. These custom souvenirs blend Gaudí's innovative spirit with modern technology, creating memorable brand experiences that position La Pedrera as Barcelona's most technologically advanced heritage attraction.
Transform Your Venue with Smart Souvenir Technology
Join Casa Milà and leading attractions worldwide in offering custom coins with NFC technology and AR guide services. Create unforgettable user digital experiences, increase revenue, and build lasting connections with visitors through interactive AR souvenir coins.
Launch Your Custom Smart Souvenir Program