Souvenir Idea For
CaixaForum Madrid
CaixaForum Madrid stands as a cultural beacon in the heart of Spain's capital, housed in a stunning converted power station on Paseo del Prado. This contemporary art center, managed by the "la Caixa" Foundation, showcases world-class temporary exhibitions spanning from ancient civilizations to modern art movements. The building itself is an architectural marvel, featuring a striking vertical garden by Patrick Blanc and innovative design by Herzog & de Meuron. Visitors explore five exhibition floors displaying masterworks from international collections, alongside multimedia installations and educational programs. With its commitment to accessibility and cultural enrichment, CaixaForum Madrid attracts over 500,000 visitors annually, offering a unique blend of art, history, and innovation in a vibrant setting perfect for the arTag™ Smart Souvenir experience.
Your Digital Journey Through CaixaForum Madrid
Six Featured Exhibits with AR-Enhanced Content
Ancient Mediterranean Civilizations
Unlock immersive 3D reconstructions of Greek temples and Roman forums. Your custom smart coin reveals how these ancient structures looked in their original glory, with virtual guides explaining architectural innovations and daily life in classical antiquity.
Modernist Masters Collection
Experience AR-enhanced views of works by Picasso, Miró, and Dalí. Your NFC souvenir coin activates interactive layers showing the artists' creative process, preliminary sketches, and expert commentary on their revolutionary techniques and cultural impact.
Medieval Treasures & Manuscripts
Scan illuminated manuscripts to see virtual restorations and magnified details invisible to the naked eye. Your interactive coin grants access to AR overlays revealing hidden meanings in medieval symbolism and calligraphy techniques used by ancient scribes.
Contemporary Installation Art
Transform your museum visit with AR souvenir technology that adds digital dimensions to physical installations. Your smart coin unlocks artist interviews, conceptual animations, and alternative virtual perspectives that change how you perceive modern sculptural works.
Photography Through the Ages
Watch historical photographs come alive through AR storytelling. Your custom souvenir coin activates location-based content showing "then and now" comparisons, photographer biographies, and interactive timelines documenting photography's evolution as an art form.
The Building's Architectural Story
Discover the transformation from power station to cultural center through AR reconstructions. Your NFC coin reveals architectural blueprints, construction time-lapses, and the innovative vertical garden ecosystem, creating an interactive guide to this architectural masterpiece.
Where to Get Your Smart Souvenir Coin
- Main Entrance Reception: Purchase your custom coins at the welcome desk upon arrival, where staff can explain the AR guide service and help you choose from various collectible designs.
- Museum Gift Shop: Find an exclusive selection of interactive souvenir coins featuring CaixaForum Madrid's iconic vertical garden and architectural elements in premium embossed metal finishes.
- Combination Packages: Save with bundled tickets that include museum admission plus your NFC souvenir coin with full AR guide service access to all six featured exhibitions.
- Online Pre-Order: Reserve your smart coin before your visit through the CaixaForum website and collect it at the fast-track desk, ensuring immediate access to the WebAR experience.
How to Use Your Interactive Coin
Step 1: Activate Your AR Souvenir
Tap the NFC sticker with your smartphone or scan the QR code to launch the WebAR application instantly in your browser—no app download required. Scratch off your activation code and enter it to unlock your personalized digital experience.
Step 2: Begin Your Smart Guide Journey
Follow the interactive map within the WebAR interface to navigate CaixaForum's five floors. Your custom coin serves as a permanent key to access enhanced content at designated exhibits throughout your visit.
Step 3: Scan Exhibits to Unlock AR Content
Point your smartphone camera at marked artworks and installations to trigger immersive 3D models, virtual guides, historical reconstructions, and expert commentary. Each scan adds to your personal digital collection linked to your NFC souvenir coin.
Step 4: Revisit Anytime, Anywhere
Your smart coin becomes a lifetime gateway to your collected AR content. Tap it anytime to relive your CaixaForum experience, share with friends, or discover updated exhibitions and special digital content added by the museum.
Benefits for CaixaForum Madrid
Premium Revenue Stream
Generate high-margin income from custom coins priced as premium souvenirs. Unlike traditional merchandise, these interactive coins offer exceptional perceived value, encouraging higher purchase rates and creating new revenue opportunities beyond standard admission fees and gift shop sales.
Extended Visitor Engagement
Transform one-time visitors into long-term community members. The NFC souvenir coins enable ongoing digital touchpoints, allowing CaixaForum to push updates about new exhibitions, special events, and exclusive content directly to collectors who tap their smart coins months after their initial visit.
Social Media Amplification
The WebAR application integrates direct links to CaixaForum's social media channels, encouraging visitors to follow, share, and engage. This interactive souvenir experience becomes inherently shareable content, driving organic social media growth and creating viral marketing opportunities through user-generated AR content.
Enhanced Educational Impact
AR guide service technology transforms passive viewing into active learning. Custom coins enable deeper engagement with exhibitions through multimedia storytelling, making cultural education more accessible and memorable while supporting CaixaForum's mission to democratize access to art and knowledge.
Valuable Visitor Analytics
Smart souvenir coins provide actionable data on visitor behavior, popular exhibits, engagement duration, and content preferences. These insights help optimize exhibition design, improve visitor experiences, and make data-driven decisions about future programming and interactive coin designs.
Competitive Differentiation
Position CaixaForum as an innovation leader in Madrid's cultural landscape. These NFC souvenir coins with AR technology demonstrate commitment to cutting-edge visitor experiences, attracting tech-savvy tourists and distinguishing the venue from traditional museums while creating buzz-worthy marketing opportunities.
Ready to Transform Your Visitor Experience?
Discover how arTag™ Smart Souvenir Suite can elevate your venue with custom coins, interactive AR guide service, and NFC technology that creates lasting connections with your visitors. Join leading cultural institutions worldwide in offering the next generation of smart souvenir coins.
Get Your Custom AR Souvenir Coins