Souvenir Idea For
Brno Museum of Art
The Moravian Gallery in Brno (Moravská galerie v Brně) is the second-largest art museum in the Czech Republic and a cultural landmark in the heart of Moravia. Established in 1961, this prestigious institution showcases an extraordinary collection spanning from Gothic art to contemporary installations across multiple historic buildings. The museum's crown jewel is the Pražák Palace, featuring modern and contemporary art, while the Governor's Palace houses applied arts and design exhibitions. With over 200,000 artworks including paintings, sculptures, graphics, photography, and decorative arts, the gallery offers visitors an immersive journey through centuries of artistic excellence. The Brno Museum of Art now introduces interactive custom souvenir coins with AR guide service to revolutionize the visitor experience through smart NFC technology.
Your Digital Journey with arTag™ Smart Souvenir Coins
Six Featured AR Exhibits - Unlock Interactive Content
Alfons Mucha's Art Nouveau Masterpieces
Scan to unlock 3D rotating models of Mucha's iconic decorative panels and posters. Experience the flowing lines and ornamental details in augmented reality, with virtual curator commentary explaining the Art Nouveau movement's influence on Czech design and the artist's distinctive style featuring ethereal female figures.
Gothic Madonna Collection
Your interactive AR souvenir coins reveal the hidden details of 14th-century Bohemian Gothic sculptures. Watch as virtual restoration layers show how these medieval Madonnas originally appeared with vibrant polychrome decoration, and explore the religious symbolism through animated storytelling features exclusive to custom coins users.
František Kupka's Abstract Universe
Unlock immersive AR experiences showcasing Kupka's pioneering abstract compositions. Your smart souvenir coins activate animated color symphonies that demonstrate his evolution from figurative to non-objective art, with interactive elements allowing you to manipulate geometric forms and understand the artist's revolutionary approach to painting.
Baroque Splendor - Applied Arts Treasury
Scan exhibits with your NFC souvenir coins to discover intricate Baroque furniture, silverware, and textiles in stunning 3D detail. Zoom into craftsmanship details invisible to the naked eye, learn about aristocratic life in Moravia, and access exclusive video content showing traditional restoration techniques for these precious artifacts.
Contemporary Photography Installations
Your interactive coins unlock behind-the-scenes AR content from featured contemporary photographers. Experience virtual exhibitions that extend beyond gallery walls, watch artist interview holograms, and access time-lapse documentation of installation processes. These custom souvenirs create a bridge between physical and digital art experiences.
Functionalism & Design - Brno's Modernist Legacy
Activate AR souvenir experiences showcasing Brno's influential role in functionalist design and architecture. See Bauhaus-inspired furniture designs rotate in 3D, explore the connection to Villa Tugendhat through virtual tours, and discover how these AR souvenir coins help you understand the city's UNESCO-recognized modernist heritage.
Where to Get Your Smart Souvenir Coins
- Main Reception Desk: Available at the Pražák Palace entrance where staff can explain the custom coins features and AR guide service capabilities.
- Museum Gift Shop: Browse multiple designs of interactive coins featuring iconic artworks from the permanent collection, each packaged in premium acrylic capsules with NFC stickers.
- Premium Ticket Package: Choose the enhanced visitor experience by purchasing admission bundled with custom souvenir coins at a special discount rate.
- Online Pre-Order: Reserve your AR souvenir coins before your visit through the museum website and collect them upon arrival for immediate activation and use.
How to Use Your Interactive Coins
Step 1: Tap & Activate
Assemble your custom coins as desired (coin + NFC sticker, or add magnet). Tap the NFC sticker with your smartphone or scan the QR code. Scratch off the activation code on your card and enter it to unlock the full WebAR guide service - no app download required!
Step 2: Enter the Museum
Your smart souvenir coins now serve as your personal AR guide. The web-based application opens instantly in your browser, ready to enhance your visit with interactive content at each of the six featured exhibition areas throughout the gallery spaces.
Step 3: Scan & Explore
When you reach designated exhibits marked with AR symbols, use your phone camera through the WebAR application to scan artworks and objects. Instantly unlock immersive 3D models, virtual curator guides, artist interviews, and exclusive behind-the-scenes content with your NFC souvenir coins.
Step 4: Lifetime Access
Your interactive coins provide permanent gateway access! Tap your custom souvenirs anytime after your visit to revisit all unlocked AR content, share digital experiences with friends, and receive notifications about new exhibitions. These AR souvenir coins keep you connected to the museum forever.
Benefits of Smart Souvenir Coins for Brno Museum of Art
Premium Revenue Stream
Custom coins offer exceptional profit margins compared to traditional souvenirs. Visitors perceive high value in these interactive coins combining physical collectibles with cutting-edge AR guide service, justifying premium pricing while providing lasting digital engagement beyond a single museum visit.
Extended Visitor Engagement
NFC souvenir coins transform one-time visitors into long-term community members. Through permanent access to unlocked AR content and notification capabilities, the museum maintains ongoing relationships, encouraging repeat visits and building a loyal audience base for custom souvenirs and future exhibitions.
Social Media Amplification
Smart souvenir coins serve as powerful marketing tools. The WebAR experience integrates social sharing features and direct links to museum accounts. Visitors naturally share their interactive coin experiences online, creating organic promotion and expanding the museum's digital presence through user-generated content and AR souvenir experiences.
Enhanced Educational Value
AR guide service technology deepens visitor understanding of artworks. Interactive coins provide multilingual content, detailed historical context, and immersive storytelling impossible with traditional labels. This educational enhancement positions the museum as an innovative institution embracing technology for custom souvenirs and improved visitor experiences.
Valuable Visitor Analytics
NFC souvenir coins generate actionable data about visitor behavior, popular exhibits, and engagement patterns. The activation system and AR interactions provide insights into demographics and preferences, enabling data-driven decisions for exhibitions, custom coins designs, and marketing strategies while respecting privacy.
Distinctive Brand Positioning
Offering interactive coins establishes the Brno Museum of Art as a forward-thinking cultural leader. These custom souvenirs differentiate the institution from competitors, attract tech-savvy younger audiences, and generate media attention. The smart souvenir coins create a unique brand identity merging tradition with innovation.
Ready to Transform Your Museum Experience?
Discover how arTag™ smart souvenir coins with NFC technology and AR guide service can revolutionize visitor engagement at your cultural institution. Create custom coins that blend physical collectibles with immersive digital experiences, generating premium revenue while building lasting connections with your audience through interactive coins.
Get Started with Custom Souvenir Coins Today