Souvenir Idea For
Berkeley Art Museum
The Berkeley Art Museum and Pacific Film Archive (BAMPFA) is a leading cultural institution in Berkeley, California, showcasing world-class contemporary art and film programming. With its striking architectural design by Diller Scofidio + Renfro, BAMPFA houses over 28,000 works of art spanning centuries and cultures. The museum features diverse exhibitions from Asian art to modern American masterpieces, alongside one of the finest university film archives in the world. Known for its innovative approach to art education and community engagement, BAMPFA offers visitors an immersive experience that bridges traditional art appreciation with cutting-edge digital experiences. Now, with custom smart souvenir coins featuring NFC technology and AR guide service, visitors can take home an interactive coins experience that extends their museum journey beyond the galleries.

Your Digital Journey with arTag™ Smart Souvenir Coins
Six Featured Exhibits Unlocked with Your Interactive Coins
Hans Hofmann Gallery
Explore the largest collection of works by abstract expressionist Hans Hofmann. Your AR souvenir coins unlock 3D models of his iconic push-and-pull technique, revealing layers of color and composition through augmented reality visualization.
Asian Art Collection
Discover centuries-old artifacts from China, Japan, and Korea. Your custom coins with NFC technology activate immersive AR experiences showing historical context, restoration processes, and virtual curator commentary on these treasured pieces.
Contemporary Art Galleries
Experience cutting-edge works by contemporary artists. Scan exhibits with your smart souvenir coins to access artist interviews, process videos, and interactive AR installations that bring modern art to life on your smartphone.
Photography Archive
Delve into BAMPFA's renowned photography collection. Your AR souvenir coins enable you to unlock high-resolution detail views, photographer biographies, and augmented reality overlays showing original printing techniques and darkroom processes.
Pacific Film Archive
Connect with one of America's finest film archives. Your custom souvenir coins unlock exclusive AR content including film clips, director commentaries, and behind-the-scenes footage from BAMPFA's collection of 18,000 films and videos.
Textile & Design Collection
Examine intricate textiles and design objects from around the world. Your NFC souvenir coins activate detailed AR magnification tools, pattern analysis, and cultural storytelling that reveals the craftsmanship behind each piece.
Where to Get Your Smart Souvenir Coins
- Main Reception Desk: Purchase your custom coins at the museum entrance when you arrive. Staff will help you choose from various designs featuring BAMPFA's iconic architecture and artworks.
- Museum Store: Visit the BAMPFA Store on the ground floor for the complete selection of interactive coins, custom souvenirs, and premium AR-enabled collectible packages.
- Membership Packages: Annual members receive exclusive designer smart souvenir coins with enhanced AR guide service features and access to members-only digital content.
- Online Pre-Order: Reserve your NFC souvenir coins through the BAMPFA website before your visit and pick them up at the will-call counter for seamless entry and activation.
How to Use Your Interactive Coins
Step 1: Tap or Scan
Simply tap the NFC smart sticker with your smartphone or scan the QR code on your custom coins. The WebAR application launches instantly in your browser—no app download required for this user digital experience.
Step 2: Activate with Your Code
Scratch off the silver panel on your activation card and enter the unique code on your first use. This activates your personal AR guide service and links the custom souvenirs to your digital collection.
Step 3: Scan Exhibits
Walk through BAMPFA galleries and use your phone's camera to scan the AR markers near featured artworks. Your smart souvenir coins unlock immersive 3D models, audio guides, and exclusive video content at each station.
Step 4: Revisit Anytime
Your NFC souvenir coins remain your permanent gateway. Tap them anytime, anywhere to revisit your saved AR experiences, view your collection of unlocked content, and relive your BAMPFA visit with these interactive coins.
Benefits for Berkeley Art Museum with Smart Souvenir Coins
Premium Revenue Stream
Custom coins with NFC technology offer high profit margins as premium custom souvenirs. These AR souvenir coins are positioned as collectible keepsakes with ongoing digital value, commanding premium pricing while delivering exceptional visitor experiences.
Extended Visitor Engagement
These interactive coins keep BAMPFA connected with visitors long after they leave. The AR guide service creates touchpoints for ongoing engagement, encouraging return visits and maintaining relationships through the user digital experience platform.
Social Media Integration
Smart souvenir coins drive social media growth with embedded links to BAMPFA's Instagram, Facebook, and TikTok. Visitors share their AR experiences, creating authentic user-generated content that amplifies the museum's digital presence organically.
Enhanced Educational Value
The AR guide service transforms traditional museum visits into immersive learning experiences. These custom souvenirs provide deeper context, expert commentary, and interactive storytelling that enriches art education and visitor understanding.
Valuable Visitor Data
NFC souvenir coins provide analytics on visitor engagement patterns, popular exhibits, and content preferences. This data helps BAMPFA optimize exhibitions, improve the user digital experience, and make informed programming decisions.
Distinctive Brand Positioning
Offering custom coins with cutting-edge AR technology positions BAMPFA as an innovative leader in museum experiences. These AR souvenir coins differentiate the institution, attract tech-savvy audiences, and generate media attention.
Transform Your Museum Experience with Smart Souvenir Coins
Ready to bring custom coins with NFC technology and AR guide service to your cultural institution? Discover how arTag™ interactive coins can elevate visitor engagement, create memorable user digital experiences, and generate premium revenue through custom souvenirs.
Get Started with arTag™ Smart Coins