Souvenir Idea For
Atomium
The Atomium stands as Brussels' most iconic landmark and a masterpiece of mid-century modern architecture. Built for the 1958 World's Fair, this striking 102-meter structure represents an iron crystal magnified 165 billion times, featuring nine interconnected spheres that symbolize the atomic age and scientific progress. Visitors can explore six accessible spheres housing permanent and temporary exhibitions about the Atomium's history, 1950s design, and Belgium's cultural heritage. The panoramic sphere offers breathtaking 360-degree views of Brussels from 92 meters high. With its futuristic silhouette and immersive exhibitions, the Atomium welcomes over 600,000 visitors annually, making it Belgium's most popular paid attraction and a must-see destination for architecture enthusiasts and families alike.
Your Digital Journey Through the Atomium
Six Featured AR Experiences with Your Interactive Souvenir Coin
The Central Sphere Experience
Unlock an immersive 3D AR model showing how the Atomium's revolutionary structure was engineered. Watch the construction process unfold in augmented reality and discover the architectural genius behind this custom-designed monument with your smart souvenir coin.
1958 World's Fair Exhibition
Scan the exhibition displays to activate AR historical footage and 3D recreations of the original Expo 58 pavilions. Your NFC souvenir coin transforms vintage photographs into animated scenes, bringing the golden age of Brussels to life through interactive AR content.
Panoramic Sphere Views
At the top sphere, use your AR souvenir coin to scan the panoramic windows and trigger location markers identifying Brussels landmarks. Interactive 3D overlays provide historical context and fun facts about each visible monument in this custom AR guide experience.
Design of the 1950s Gallery
Explore the permanent exhibition celebrating mid-century modernism. Your smart coin unlocks AR animations of iconic furniture pieces, virtual design elements, and interactive timelines showing how 1950s aesthetics influenced contemporary culture through custom digital content.
Science & Innovation Hub
Discover Belgium's scientific achievements through AR-enhanced exhibits. Scan designated markers with your interactive coin to launch 3D molecular structures, animated chemical reactions, and virtual laboratory experiences that make science accessible and engaging for all ages.
Temporary Exhibition Space
Access exclusive AR content related to current temporary exhibitions. Your NFC souvenir coin stays updated with fresh digital experiences, ensuring each visit offers new interactive AR guide services and collectible content to enhance your user digital experience.
Where to Get Your Smart Souvenir Coin
- Main Gift Shop: Located on the ground floor near the exit, featuring the complete arTag™ Smart Souvenir Suite with custom coins, NFC stickers, and protective acrylic capsules for a premium collectible experience.
- Panoramic Sphere Boutique: A satellite retail point on the top floor offering AR souvenir coins alongside traditional memorabilia, perfect for visitors who want instant access to the interactive AR guide service.
- Combo Ticket Package: Purchase your admission ticket bundled with a custom souvenir coin at a discounted rate, available online or at the ticketing desk for enhanced visitor engagement from the moment you arrive.
- Online Pre-Order: Reserve your personalized interactive coin through the Atomium website before your visit and collect it at the dedicated pickup counter, ensuring you don't miss this innovative NFC souvenir experience.
How to Use Your Interactive AR Coin
Step 1: Activate Your Smart Coin
Tap your smartphone's NFC reader to the smart sticker or scan the QR code to launch the WebAR application directly in your browser—no app download required. Enter the scratch-off activation code from your card to unlock the complete AR guide service.
Step 2: Begin Your Digital Experience
Follow the on-screen welcome tutorial introducing the six featured exhibits. Your custom souvenir coin becomes your personal digital key, granting access to exclusive AR content throughout the Atomium with simple tap-and-scan functionality.
Step 3: Scan and Collect AR Content
At each featured location, point your phone's camera at designated markers or exhibits to unlock immersive 3D models, virtual guides, historical animations, and interactive overlays. Each unlocked experience is saved to your personal collection in the WebAR platform.
Step 4: Relive Your Visit Anytime
Your NFC souvenir coin remains a permanent gateway to all collected content. Tap or scan it anytime after your visit to revisit 3D models, share experiences on social media, or show friends your interactive digital collection from the Atomium—a true smart souvenir for the modern age.
Benefits for Atomium: Transform Visitor Engagement with Smart Coins
Premium Revenue Stream
Custom souvenir coins offer high-margin returns compared to traditional merchandise. The arTag™ Smart Souvenir Suite positions Atomium as an innovation leader while generating sustainable revenue through premium-priced interactive coins that visitors perceive as valuable collectibles, not disposable trinkets.
Enhanced Visitor Engagement
NFC souvenir coins with AR guide service increase dwell time at exhibits and encourage visitors to explore all six spheres. The interactive digital experience creates memorable moments, improves satisfaction scores, and drives positive reviews, ultimately attracting more visitors through word-of-mouth and social media sharing.
Extended Social Media Reach
The WebAR platform integrates direct links to Atomium's Instagram, Facebook, and TikTok accounts. Visitors naturally share their AR souvenir coin experiences, creating authentic user-generated content. Each smart coin becomes a long-term marketing tool that continues promoting the venue months after the initial visit.
Educational Value Addition
AR guide services transform the Atomium into an advanced learning environment. Interactive coins make complex architectural and scientific concepts accessible through engaging 3D visualizations, appealing to schools, families, and educational tour groups seeking immersive, technology-enhanced cultural experiences that align with modern learning expectations.
Valuable Visitor Analytics
Smart souvenir coins with NFC technology provide anonymized data on visitor behavior, popular exhibits, engagement duration, and content preferences. These insights enable data-driven decisions for exhibition planning, resource allocation, and marketing strategies, helping optimize operations and improve the overall user digital experience continuously.
Future-Ready Brand Positioning
Implementing interactive AR souvenir coins positions Atomium as a forward-thinking institution embracing digital innovation. This modern image attracts tech-savvy younger audiences, generates press coverage about the venue's cutting-edge custom coins program, and establishes the landmark as a pioneer in blending physical heritage with digital experiences.
Ready to Transform Your Venue with Smart Souvenir Coins?
Join leading attractions worldwide in offering custom coins with NFC technology and AR guide service. The arTag™ Smart Souvenir Suite delivers premium interactive experiences, increases revenue, and builds lasting digital connections with your visitors. Discover how our innovative souvenir solution can elevate your venue's engagement and profitability.
Get Your Custom Smart Coins Today